{"id":31507,"date":"2024-12-05T00:06:40","date_gmt":"2024-12-04T23:06:40","guid":{"rendered":"https:\/\/datawordsold.kinsta.cloud\/coty\/"},"modified":"2025-02-04T08:39:26","modified_gmt":"2025-02-04T07:39:26","slug":"coty","status":"publish","type":"post","link":"https:\/\/datawordsold.kinsta.cloud\/nl\/coty\/","title":{"rendered":"De verkoop bij toonaangevende e-retailers wereldwijd verhogen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"31507\" class=\"elementor elementor-31507 elementor-8098\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21da0f92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21da0f92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79a32782\" data-id=\"79a32782\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-288e272f breadcrubss elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"288e272f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/nl\"><span style=\"color: #2d2d2d;\">Startpagina <\/span><\/a> &gt; Onze projecten &gt; <b>Coty<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f958cb6 hero-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f958cb6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fcb4c03\" data-id=\"1fcb4c03\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6848969 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6848969\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b12ad38\" data-id=\"b12ad38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46ab5f5 elementor-widget elementor-widget-image\" data-id=\"46ab5f5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"334\" height=\"134\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Coty_logo-1-1.png\" class=\"attachment-full size-full wp-image-31299\" alt=\"\" srcset=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Coty_logo-1-1.png 334w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Coty_logo-1-1-300x120.png 300w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25bbbef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25bbbef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c4069b\" data-id=\"1c4069b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5f7e4c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f7e4c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f0637ca\" data-id=\"f0637ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d17450 elementor-hidden-desktop vichy-acco elementor-widget elementor-widget-n-accordion\" data-id=\"1d17450\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3050\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-3050\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Industrie <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3050\" class=\"elementor-element elementor-element-4b97bf8 e-con-full e-flex e-con e-child\" data-id=\"4b97bf8\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3050\" class=\"elementor-element elementor-element-91b55b8 e-flex e-con-boxed e-con e-child\" data-id=\"91b55b8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4918572 elementor-widget elementor-widget-text-editor\" data-id=\"4918572\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beauty<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3051\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-3051\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Service <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3051\" class=\"elementor-element elementor-element-6282c57 e-con-full e-flex e-con e-child\" data-id=\"6282c57\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3051\" class=\"elementor-element elementor-element-84da855 e-flex e-con-boxed e-con e-child\" data-id=\"84da855\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb88d3 elementor-widget elementor-widget-text-editor\" data-id=\"7eb88d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Omnichannel-ontwikkeling per cultuur<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-579a23c elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image-box\" data-id=\"579a23c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Industrie<\/h3><p class=\"elementor-image-box-description\">Beauty<gwmw style=\"display:none;\"><\/gwmw><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c45143f\" data-id=\"c45143f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-225e4c2 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image-box\" data-id=\"225e4c2\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Service<\/h3><p class=\"elementor-image-box-description\">Omnichannel-ontwikkeling per cultuur<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ef0dd2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ef0dd2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-277a9afa\" data-id=\"277a9afa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5262f16f elementor-widget elementor-widget-heading\" data-id=\"5262f16f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">De verkoop bij toonaangevende e-retailers wereldwijd verhogen.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5075fd82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5075fd82\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7932e7b8\" data-id=\"7932e7b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2e12cadf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e12cadf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6643457b\" data-id=\"6643457b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bb2e18 gradianttext wrap-toggle new-wrap elementor-hidden-desktop elementor-widget elementor-widget-n-accordion\" data-id=\"8bb2e18\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1460\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1460\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <span class=\"upper-text\">EEN KORT<\/span><span class=\"lower-text\">OVERZICHT<\/span> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1460\" class=\"elementor-element elementor-element-da8054a e-con-full e-flex e-con e-child\" data-id=\"da8054a\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1460\" class=\"elementor-element elementor-element-48897c3 e-flex e-con-boxed e-con e-child\" data-id=\"48897c3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e0b1d1 elementor-widget elementor-widget-image-box\" data-id=\"3e0b1d1\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Coty werd in 1904 <b>opgericht door de Franse parfumeur Fran\u00e7ois Coty<\/b>. Het Huis was verantwoordelijk voor de oprichting en de reputatie van de consumentgeori\u00ebnteerde parfumindustrie. 120 jaar later richt het bedrijf haar pijlen nog steeds op het grote publiek. Het brengt bijna <b>80 verschillende merken<\/b> op de markt, neemt af en toe nieuwe cosmeticalijnen op in haar aanbod en biedt ook een luxe-assortiment aan.  <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec8271 elementor-widget elementor-widget-image-box\" data-id=\"3ec8271\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Coty is genoteerd aan de New York Stock Exchange en is <b>wereldleider op het gebied van parfums<\/b>, nummer twee wat betreft professionele haarverzorgings- en haarkleurproducten en nummer drie voor decoratieve cosmetica.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-923205c elementor-widget elementor-widget-image\" data-id=\"923205c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"587\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/chloe-hero-banner-l.jpg\" class=\"attachment-full size-full wp-image-31409\" alt=\"\" srcset=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/chloe-hero-banner-l.jpg 1920w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/chloe-hero-banner-l-300x92.jpg 300w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/chloe-hero-banner-l-1024x313.jpg 1024w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/chloe-hero-banner-l-768x235.jpg 768w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/chloe-hero-banner-l-1536x470.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1461\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1461\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <span class=\"upper-text\">DE<\/span><span class=\"lower-text\">UITDAGING<\/span> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1461\" class=\"elementor-element elementor-element-0a01ab9 e-con-full e-flex e-con e-child\" data-id=\"0a01ab9\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1461\" class=\"elementor-element elementor-element-31b9d19 e-flex e-con-boxed e-con e-child\" data-id=\"31b9d19\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21e1469 elementor-widget elementor-widget-image-box\" data-id=\"21e1469\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Coty licenseert merken als Gucci, Hugo Boss, Burberry, Calvin Klein, Marc Jacobs, Adidas, Bourjois en Rimmel.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-469865d elementor-widget elementor-widget-image-box\" data-id=\"469865d\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Het bedrijf wilde de verwijzingen naar en de conversie van deze producten verbeteren op de websites van retailers en e-retailers zoals Sephora, Marionnaud, Douglas, Flaconi, Boots en andere Aziatische specifieke marktplaatsen of webshops, om Amazon maar niet te vergeten.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-017046e elementor-widget elementor-widget-image-box\" data-id=\"017046e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Het doel: <b>de verkoop verhogen, het marktaandeel verdedigen en zichtbaar blijven ten opzichte van de concurrentie.<\/b><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1462\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1462\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <span class=\"upper-text\">DE<\/span><span class=\"lower-text\">VRAAGSTUKKEN<\/span> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1462\" class=\"elementor-element elementor-element-a32cc78 e-con-full e-flex e-con e-child\" data-id=\"a32cc78\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1462\" class=\"elementor-element elementor-element-0f84cb4 e-flex e-con-boxed e-con e-child\" data-id=\"0f84cb4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0dc43ec elementor-widget elementor-widget-image-box\" data-id=\"0dc43ec\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Om het probleem van Coty op te lossen, begon Datawords met het analyseren van de productfiches waarnaar het best wordt verwezen en dat per retailer en land: teksten, trefwoorden, visuals ...<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1ddb68 listing_li elementor-widget elementor-widget-image-box\" data-id=\"f1ddb68\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">\n\n<ul>\n<li>De <b>teksten waren soms te po\u00ebtisch<\/b> en niet voldoende SEO-geori\u00ebnteerd. Coty moet het universum van de verschillende gelicenseerde merken respecteren, die het gebruik van bepaalde termen kunnen uitsluiten of net afdwingen. <\/li>\n<\/ul><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cffc1d6 listing_li elementor-widget elementor-widget-image-box\" data-id=\"cffc1d6\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><ul><li><b>Er ontbraken belangrijke elementen<\/b>, zoals een opmerking van de parfumeur of een omschrijving van de flacon waarmee meer uitleg wordt gegeven over de samenstelling of het ontwerp, of suggesties voor gebruik (dagelijks, op het werk, 's avonds ...). De belangrijkste concurrenten, waarnaar beter wordt verwezen, bieden deze elementen echter wel aan.<\/li><\/ul><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1fba1d elementor-widget elementor-widget-image-box\" data-id=\"e1fba1d\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Datawords stond voor <b>de uitdaging om een balans te vinden tussen respect voor het DNA van elk merk en effici\u00ebntie<\/b> op het gebied van SEO en e-commerce.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-647757e elementor-widget elementor-widget-image\" data-id=\"647757e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"555\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Coty-Prestige-brands-Gucci-Hero_xl.jpg\" class=\"attachment-full size-full wp-image-31399\" alt=\"\" srcset=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Coty-Prestige-brands-Gucci-Hero_xl.jpg 1920w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Coty-Prestige-brands-Gucci-Hero_xl-300x87.jpg 300w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Coty-Prestige-brands-Gucci-Hero_xl-1024x296.jpg 1024w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Coty-Prestige-brands-Gucci-Hero_xl-768x222.jpg 768w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Coty-Prestige-brands-Gucci-Hero_xl-1536x444.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1463\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1463\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <span class=\"upper-text\">ONS<\/span><span class=\"lower-text\">ANTWOORD<\/span> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1463\" class=\"elementor-element elementor-element-5f8480f e-con-full e-flex e-con e-child\" data-id=\"5f8480f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a6d0d9 elementor-widget elementor-widget-image-box\" data-id=\"7a6d0d9\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Na het cre\u00ebren van een Engelse digitaal geoptimaliseerde master op basis van de elementen die door Coty werden aangeleverd, ging het bureau met zijn SEO-experts en <b>gespecialiseerde tekstschrijvers aan de slag om de <\/b>inhoud aan te passen aan de verschillende doelmarkten en -culturen. Hierbij werden trends uit social listening ge\u00efntegreerd en kreeg elk item een unieke tekst om zo dubbele inhoud te voorkomen.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f57966 elementor-widget elementor-widget-image-box\" data-id=\"9f57966\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Deze strategie weerspiegelt zowel Coty's wens om elke retailer te voorzien van exclusieve content, als de noodzaak om zich aan te passen aan de specifieke kenmerken van elk platform. Amazon vereist een unieke SEO-aanpak waarbij niet alleen andere zoekwoorden moeten worden gebruikt dan op andere platforms, maar ook langere, meer beschrijvende titels. Er moet ook meer nadruk worden gelegd op het algemene productvoordeel dan op het merk-universum zelf.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-913b65f elementor-widget elementor-widget-image-box\" data-id=\"913b65f\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">\"Terwijl een bekend merk in \u00e9\u00e9n land meer generieke zoekwoorden kan gebruiken, kan een concurrent net opteren voor een nichestrategie. Vervolgens moeten we ons aanpassen aan de specifieke kenmerken van elke retailer om de productfiche te laten opvallen in de interne zoekopdrachten van de site en om de verwijzing naar deze detailhandelaren in de belangrijkste zoekmachines te verbeteren, en dat land per land\", zegt Fr\u00e9d\u00e9ric Simon, die terugdenkt aan de investeringen die Datawords heeft gedaan om de werking van specifieke algoritmen voor Google, Baidu en Amazon onder de knie te krijgen. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-403249b elementor-widget elementor-widget-image\" data-id=\"403249b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"587\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/davidoff-brand-hero-banner-l.jpg\" class=\"attachment-full size-full wp-image-31419\" alt=\"\" srcset=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/davidoff-brand-hero-banner-l.jpg 1920w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/davidoff-brand-hero-banner-l-300x92.jpg 300w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/davidoff-brand-hero-banner-l-1024x313.jpg 1024w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/davidoff-brand-hero-banner-l-768x235.jpg 768w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/davidoff-brand-hero-banner-l-1536x470.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1464\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1464\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <span class=\"upper-text\">DE<\/span><span class=\"lower-text\">RESULTATEN<\/span> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1464\" class=\"elementor-element elementor-element-3fd16c6 e-flex e-con-boxed e-con e-child\" data-id=\"3fd16c6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1464\" class=\"elementor-element elementor-element-3e11004 e-flex e-con-boxed e-con e-child\" data-id=\"3e11004\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-471a653 elementor-widget elementor-widget-image-box\" data-id=\"471a653\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Dankzij de verwijzingsstrategie die Datawords had ge\u00efmplementeerd, nam Coty een aanzienlijke omzetgroei waar op sites van indirecte distributeurs.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e0e975 elementor-widget elementor-widget-image-box\" data-id=\"3e0e975\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Terwijl Coty bijvoorbeeld <b>de verkoop op de Sephora-site in Itali\u00eb <\/b>met 46% zag<b> toenemen, steeg de Burberry Her-productfiche van Boots.com 46 plaatsen in de Google-resultaten, <\/b>tot de 3e plaats in de zoekmachine.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c60701 elementor-widget elementor-widget-image-box\" data-id=\"0c60701\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">De uitdaging bestaat er meestal in om in de top 4 resultaten te verschijnen, ook bij de interne zoekmachines van retailers.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4561c60 elementor-widget elementor-widget-image-box\" data-id=\"4561c60\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">\"De samenwerking met Datawords is een waar succes gebleken <b>omdat het niet alleen een aanzienlijke verbetering van Coty's natuurlijke<\/b> referenti\u00ebring mogelijk heeft gemaakt, maar ook de proceseffici\u00ebntie heeft doen toenemen, en dat zowel op globaal vlak als op het niveau van elke markt\", schrijft Florence Barthelemy, VP Indirect eCommerce bij Coty.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75531818 gradianttext elementor-widget__width-initial elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"75531818\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EEN KORT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27ef2b35 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"27ef2b35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OVERZICHT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7f88d94 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f88d94\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-12966003\" data-id=\"12966003\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ac14513 elementor-widget elementor-widget-image-box\" data-id=\"3ac14513\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Coty werd in 1904 <b>opgericht door de Franse parfumeur Fran\u00e7ois Coty<\/b>. Het Huis was verantwoordelijk voor de oprichting en de reputatie van de consumentgeori\u00ebnteerde parfumindustrie. 120 jaar later richt het bedrijf haar pijlen nog steeds op het grote publiek. Het brengt bijna <b>80 verschillende merken<\/b> op de markt, neemt af en toe nieuwe cosmeticalijnen op in haar aanbod en biedt ook een luxe-assortiment aan.  <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94cdf36 elementor-widget elementor-widget-image-box\" data-id=\"94cdf36\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Coty is genoteerd aan de New York Stock Exchange en is <b>wereldleider op het gebied van parfums<\/b>, nummer twee wat betreft professionele haarverzorgings- en haarkleurproducten en nummer drie voor decoratieve cosmetica.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ac283e elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ac283e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c500c26\" data-id=\"c500c26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb6f520 elementor-widget elementor-widget-image\" data-id=\"fb6f520\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"587\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/chloe-hero-banner-l.jpg\" class=\"attachment-full size-full wp-image-31409\" alt=\"\" srcset=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/chloe-hero-banner-l.jpg 1920w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/chloe-hero-banner-l-300x92.jpg 300w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/chloe-hero-banner-l-1024x313.jpg 1024w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/chloe-hero-banner-l-768x235.jpg 768w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/chloe-hero-banner-l-1536x470.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae877f6 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae877f6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-021c30f\" data-id=\"021c30f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e982888 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e982888\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6cdb630\" data-id=\"6cdb630\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae1f365 gradianttext elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ae1f365\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68d1a75 elementor-widget elementor-widget-heading\" data-id=\"68d1a75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UITDAGING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6123d54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6123d54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4ad2468\" data-id=\"4ad2468\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89af514 elementor-widget elementor-widget-image-box\" data-id=\"89af514\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Coty licenseert merken als Gucci, Hugo Boss, Burberry, Calvin Klein, Marc Jacobs, Adidas, Bourjois en Rimmel.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b04fece elementor-widget elementor-widget-image-box\" data-id=\"b04fece\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Het bedrijf wilde de verwijzingen naar en de conversie van deze producten verbeteren op de websites van retailers en e-retailers zoals Sephora, Marionnaud, Douglas, Flaconi, Boots en andere Aziatische specifieke marktplaatsen of webshops, om Amazon maar niet te vergeten.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-819aba8 elementor-widget elementor-widget-image-box\" data-id=\"819aba8\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Het doel: <b>de verkoop verhogen, het marktaandeel verdedigen en zichtbaar blijven ten opzichte van de concurrentie.<\/b><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98ad373 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98ad373\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7187de3\" data-id=\"7187de3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-072e05d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"072e05d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f0eb030\" data-id=\"f0eb030\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-707ea50 gradianttext elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"707ea50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80a81c0 elementor-widget elementor-widget-heading\" data-id=\"80a81c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">VRAAGSTUKKEN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c331bbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c331bbd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-20a0754\" data-id=\"20a0754\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce9a411 elementor-widget elementor-widget-image-box\" data-id=\"ce9a411\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Om het probleem van Coty op te lossen, begon Datawords met het analyseren van de productfiches waarnaar het best wordt verwezen en dat per retailer en land: teksten, trefwoorden, visuals ...<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb450f elementor-widget elementor-widget-image-box\" data-id=\"5cb450f\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Het bureau stelde vervolgens twee problemen vast:<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73cbbe9 listing_li elementor-widget elementor-widget-image-box\" data-id=\"73cbbe9\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">\n\n<ul>\n<li>De <b>teksten waren soms te po\u00ebtisch<\/b> en niet voldoende SEO-geori\u00ebnteerd. Coty moet het universum van de verschillende gelicenseerde merken respecteren, die het gebruik van bepaalde termen kunnen uitsluiten of net afdwingen. <\/li>\n<\/ul><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc4d3a listing_li elementor-widget elementor-widget-image-box\" data-id=\"3fc4d3a\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><ul><li><b>Er ontbraken belangrijke elementen<\/b>, zoals een opmerking van de parfumeur of een omschrijving van de flacon waarmee meer uitleg wordt gegeven over de samenstelling of het ontwerp, of suggesties voor gebruik (dagelijks, op het werk, 's avonds ...). De belangrijkste concurrenten, waarnaar beter wordt verwezen, bieden deze elementen echter wel aan.<\/li><\/ul><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d62e4b6 elementor-widget elementor-widget-image-box\" data-id=\"d62e4b6\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Datawords stond voor <b>de uitdaging om een balans te vinden tussen respect voor het DNA van elk merk en effici\u00ebntie<\/b> op het gebied van SEO en e-commerce.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af1eaee elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af1eaee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d77ceb3\" data-id=\"d77ceb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8187e7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8187e7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-91ec798\" data-id=\"91ec798\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f40827 elementor-widget elementor-widget-image\" data-id=\"2f40827\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"555\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Coty-Prestige-brands-Gucci-Hero_xl.jpg\" class=\"attachment-full size-full wp-image-31399\" alt=\"\" srcset=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Coty-Prestige-brands-Gucci-Hero_xl.jpg 1920w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Coty-Prestige-brands-Gucci-Hero_xl-300x87.jpg 300w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Coty-Prestige-brands-Gucci-Hero_xl-1024x296.jpg 1024w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Coty-Prestige-brands-Gucci-Hero_xl-768x222.jpg 768w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Coty-Prestige-brands-Gucci-Hero_xl-1536x444.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fb9aa3 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fb9aa3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-526d8a0\" data-id=\"526d8a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-23645cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23645cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fc0c051\" data-id=\"fc0c051\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9847948 gradianttext elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9847948\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ONS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0d8bd6 elementor-widget elementor-widget-heading\" data-id=\"d0d8bd6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ANTWOORD<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c715c11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c715c11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c18d75a\" data-id=\"c18d75a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-092a641 elementor-widget elementor-widget-image-box\" data-id=\"092a641\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Na het cre\u00ebren van een Engelse digitaal geoptimaliseerde master op basis van de elementen die door Coty werden aangeleverd, ging het bureau met zijn SEO-experts en <b>gespecialiseerde tekstschrijvers aan de slag om<\/b> de inhoud aan te passen aan de verschillende doelmarkten en -culturen. Hierbij werden trends uit social listening ge\u00efntegreerd en kreeg elk item een unieke tekst om zo dubbele inhoud te voorkomen.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d460503 elementor-widget elementor-widget-image-box\" data-id=\"d460503\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Deze strategie weerspiegelt zowel Coty's wens om elke retailer te voorzien van exclusieve content, als de noodzaak om zich aan te passen aan de specifieke kenmerken van elk platform. Amazon vereist een unieke SEO-aanpak waarbij niet alleen andere zoekwoorden moeten worden gebruikt dan op andere platforms, maar ook langere, meer beschrijvende titels. Er moet ook meer nadruk worden gelegd op het algemene productvoordeel dan op het merk-universum zelf.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2aa93be elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2aa93be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eab5be3\" data-id=\"eab5be3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d01ba02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d01ba02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c32717f\" data-id=\"c32717f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-459112a elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"459112a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"645\" height=\"590\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-114.jpg\" class=\"attachment-full size-full wp-image-31369\" alt=\"\" srcset=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-114.jpg 645w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-114-300x274.jpg 300w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5964e59\" data-id=\"5964e59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b2d11c elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"8b2d11c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"645\" height=\"590\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-115.jpg\" class=\"attachment-full size-full wp-image-31379\" alt=\"\" srcset=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-115.jpg 645w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-115-300x274.jpg 300w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ac7e254 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac7e254\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-510887f\" data-id=\"510887f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5386075 elementor-widget elementor-widget-image-box\" data-id=\"5386075\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">\"Terwijl een bekend merk in \u00e9\u00e9n land meer generieke zoekwoorden kan gebruiken, kan een concurrent net opteren voor een nichestrategie. Vervolgens moeten we ons aanpassen aan de specifieke kenmerken van elke retailer om de productfiche te laten opvallen in de interne zoekopdrachten van de site en om de verwijzing naar deze detailhandelaren in de belangrijkste zoekmachines te verbeteren, en dat land per land\", zegt Fr\u00e9d\u00e9ric Simon, die terugdenkt aan de investeringen die Datawords heeft gedaan om de werking van specifieke algoritmen voor Google, Baidu en Amazon onder de knie te krijgen.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2d9f34 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"a2d9f34\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.listing_li ul{\n    margin-top:0px;\n}\n.listing_li li{\n    color: #070D4C;\n    font-family: \"Montserrat\", Sans-serif;\n    font-size: 24px;\n    font-weight: 400;\n    line-height: 36px;\n}\n    \n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eed44f2 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eed44f2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da01252\" data-id=\"da01252\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9a63b55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a63b55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e65a994\" data-id=\"e65a994\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67b2603 elementor-widget elementor-widget-image\" data-id=\"67b2603\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"587\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/davidoff-brand-hero-banner-l.jpg\" class=\"attachment-full size-full wp-image-31419\" alt=\"\" srcset=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/davidoff-brand-hero-banner-l.jpg 1920w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/davidoff-brand-hero-banner-l-300x92.jpg 300w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/davidoff-brand-hero-banner-l-1024x313.jpg 1024w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/davidoff-brand-hero-banner-l-768x235.jpg 768w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/davidoff-brand-hero-banner-l-1536x470.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45e0c2b elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45e0c2b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f80259a\" data-id=\"f80259a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7ee9498 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ee9498\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-77fe2de\" data-id=\"77fe2de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f7d2b2 gradianttext elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9f7d2b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c5489 elementor-widget elementor-widget-heading\" data-id=\"a2c5489\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTATEN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7920b68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7920b68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9097089\" data-id=\"9097089\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-434e035 elementor-widget elementor-widget-image-box\" data-id=\"434e035\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Dankzij de verwijzingsstrategie die Datawords had ge\u00efmplementeerd, nam Coty een aanzienlijke omzetgroei waar op sites van indirecte distributeurs.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-003b715 elementor-widget elementor-widget-image-box\" data-id=\"003b715\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Terwijl Coty bijvoorbeeld <b>de verkoop op de Sephora-site in Itali\u00eb <\/b>met 46% zag<b> toenemen, steeg de Burberry Her-productfiche van Boots.com 46 plaatsen in de Google-resultaten, <\/b>tot de 3e plaats in de zoekmachine.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffcb2fd elementor-widget elementor-widget-image-box\" data-id=\"ffcb2fd\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">De uitdaging bestaat er meestal in om in de top 4 resultaten te verschijnen, ook bij de interne zoekmachines van retailers.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76574f7 elementor-widget elementor-widget-image-box\" data-id=\"76574f7\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">\"De samenwerking met Datawords is een waar succes gebleken <b>omdat het niet alleen een aanzienlijke verbetering van Coty's natuurlijke<\/b> referenti\u00ebring mogelijk heeft gemaakt, maar ook de proceseffici\u00ebntie heeft doen toenemen, en dat zowel op globaal vlak als op het niveau van elke markt\", schrijft Florence Barthelemy, VP Indirect eCommerce bij Coty.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea2200 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"6ea2200\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.listing_li ul{\n    margin-top:0px;\n}\n.listing_li li{\n    color: #070D4C;\n    font-family: \"Montserrat\", Sans-serif;\n    font-size: 24px;\n    font-weight: 400;\n    line-height: 36px;\n}\n    \n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf9db50 icon-element-wrap elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf9db50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-072b6e4\" data-id=\"072b6e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d223b83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d223b83\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ffa64c5\" data-id=\"ffa64c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1aabbf elementor-widget elementor-widget-image\" data-id=\"d1aabbf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1843\" height=\"1842\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-100-1.png\" class=\"attachment-full size-full wp-image-31359\" alt=\"\" srcset=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-100-1.png 1843w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-100-1-300x300.png 300w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-100-1-1024x1024.png 1024w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-100-1-150x150.png 150w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-100-1-768x768.png 768w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-100-1-1536x1536.png 1536w\" sizes=\"(max-width: 1843px) 100vw, 1843px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c7d0b9d\" data-id=\"c7d0b9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eed517f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"eed517f\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"76\" height=\"56\" viewBox=\"0 0 76 56\" fill=\"none\"><path d=\"M0 56V28L20.8095 0H31.6667L13.5714 28H28.0476V56H0Z\" fill=\"url(#paint0_radial_1_9793)\" fill-opacity=\"0.99\"><\/path><path d=\"M44 56V28L64.8095 0H75.6667L57.5714 28H72.0476V56H44Z\" fill=\"url(#paint1_radial_1_9793)\" fill-opacity=\"0.99\"><\/path><defs><radialGradient id=\"paint0_radial_1_9793\" cx=\"0\" cy=\"0\" r=\"1\" gradientUnits=\"userSpaceOnUse\" gradientTransform=\"translate(31.667 56) rotate(-126.656) scale(53.6004 1374.53)\"><stop stop-color=\"#080B62\"><\/stop><stop offset=\"0.5\" stop-color=\"#6406D4\"><\/stop><stop offset=\"1\" stop-color=\"#CA13EB\"><\/stop><\/radialGradient><radialGradient id=\"paint1_radial_1_9793\" cx=\"0\" cy=\"0\" r=\"1\" gradientUnits=\"userSpaceOnUse\" gradientTransform=\"translate(75.667 56) rotate(-126.656) scale(53.6004 1374.53)\"><stop stop-color=\"#080B62\"><\/stop><stop offset=\"0.5\" stop-color=\"#6406D4\"><\/stop><stop offset=\"1\" stop-color=\"#CA13EB\"><\/stop><\/radialGradient><\/defs><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a773391 elementor-widget elementor-widget-testimonial\" data-id=\"a773391\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\"><p>De productpagina's zijn van het allergrootste belang! Door ze te optimaliseren, zullen e-commerceprestaties verbeteren, of het nu gaat om DTC of een e-retailer. Het is zonde om budgetten te besteden aan digitale reclame die verkeer naar uw aanbiedingen hoort te trekken, als u er daarna niet in slaagt om te converteren.\u201d<\/p>\n<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Fr\u00e9d\u00e9ric Simon<br>Europees directeur Sales Datawords <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a19929 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a19929\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f33203a\" data-id=\"f33203a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aabf85e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aabf85e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ae5aaf elementor-hidden-mobile\" data-id=\"6ae5aaf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0ed7d67\" data-id=\"0ed7d67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e517d5b elementor-widget elementor-widget-heading\" data-id=\"e517d5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Deel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d16de60 social-share elementor-widget elementor-widget-shortcode\" data-id=\"d16de60\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div 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elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ac83a9\" data-id=\"0ac83a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d8f80ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8f80ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d9a8601\" data-id=\"d9a8601\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-382ab67 gradianttext elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"382ab67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ONS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e88bf9 elementor-widget elementor-widget-heading\" data-id=\"2e88bf9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NIEUWS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b82e33b actualite-wrap elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b82e33b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-85ef14e\" data-id=\"85ef14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8e5211 elementor-widget elementor-widget-shortcode\" data-id=\"e8e5211\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">    <div id=\"response\">\n        <div class=\"blog-list-wrap\">\n\t\t\t\t\t\t                <a href=\"https:\/\/datawordsold.kinsta.cloud\/nl\/hyundai\/\" class=\"blog-list\">\n\t\t\t\t\t                    <div class=\"blog-image kaso\">\n\t\t\t\t\t\t                        <img decoding=\"async\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-27-5.png\">\n\t\t\t\t\t\t                            <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Hyundai-Logo-1.png\">\n\t\t\t\t\t\t\t                    <\/div>\n\t\t\t\t\t                        <ul><li value=\"kaso\">Kaso<\/li><\/ul>\n                    \n                    <div class=\"blog-desc\">\n                        \t\t\t\t\t\t<span>Uw organische zoekverkeer verhogen, ongeacht de cultuur<\/span>\n                    <\/div>\n                <\/a>\n\t\t\t                <a href=\"https:\/\/datawordsold.kinsta.cloud\/nl\/multiculturele-implementatie-en-beheer-van-een-website-e-commerceplatform\/\" class=\"blog-list\">\n\t\t\t\t\t                    <div class=\"blog-image case\">\n\t\t\t\t\t\t                        <img decoding=\"async\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/BC-LOreal-1.jpg\">\n\t\t\t\t\t\t                            <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/loreal-logo.png\">\n\t\t\t\t\t\t\t                    <\/div>\n\t\t\t\t\t                        <ul><li value=\"case\">Case<\/li><\/ul>\n                    \n                    <div class=\"blog-desc\">\n                        \t\t\t\t\t\t<span>Multiculturele implementatie en beheer van een website\/e-commerceplatform<\/span>\n                    <\/div>\n                <\/a>\n\t\t\t                <a href=\"https:\/\/datawordsold.kinsta.cloud\/nl\/communicatiemiddelen-creeren-die-relevant-zijn-voor-elke-cultuur\/\" class=\"blog-list\">\n\t\t\t\t\t                    <div class=\"blog-image case\">\n\t\t\t\t\t\t                        <img decoding=\"async\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/BC-Vichy.jpg\">\n\t\t\t\t\t\t                            <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/vichy-3-logo-png-transparent-1.png\">\n\t\t\t\t\t\t\t                    <\/div>\n\t\t\t\t\t                        <ul><li value=\"case\">Case<\/li><\/ul>\n                    \n                    <div class=\"blog-desc\">\n                        \t\t\t\t\t\t<span>Communicatiemiddelen cre\u00ebren die relevant zijn voor elke cultuur<\/span>\n                    <\/div>\n                <\/a>\n\t\t\t                <a href=\"https:\/\/datawordsold.kinsta.cloud\/nl\/datawords-versnelt-zijn-groei-in-amerika\/\" class=\"blog-list\">\n\t\t\t\t\t                    <div class=\"blog-image news\">\n\t\t\t\t\t\t                        <img decoding=\"async\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/news-DTW-accelere-sa-croissance-sur-le-continent-americain.jpg\">\n\t\t\t\t\t\t                    <\/div>\n\t\t\t\t\t                        <ul><li value=\"news\">News<\/li><\/ul>\n                    \n                    <div class=\"blog-desc\">\n                        \t\t\t\t\t\t<span>Datawords versnelt zijn groei in Amerika<\/span>\n                    <\/div>\n                <\/a>\n\t\t\t\t\t\t        <\/div>\n        <style type=\"text\/css\">\n\t    \t\/*.blog-desc h2 {\n\t\t\t    overflow: hidden;\n\t\t\t    text-overflow: ellipsis;\n\t\t\t    display: -webkit-box;\n\t\t\t    -webkit-line-clamp: 10;\n\t\t\t    -webkit-box-orient: vertical;\n\t\t\t}*\/\n\t    <\/style>\n    <\/div>\n\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c174042 elementor-align-right arobtn elementor-widget elementor-widget-button\" data-id=\"c174042\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/nl\/notre-actualite\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"36\" height=\"36\" viewBox=\"0 0 36 36\" fill=\"none\"><rect width=\"36\" height=\"36\" rx=\"5\" fill=\"#070D4C\"><\/rect><path d=\"M21.0551 18.7071C21.4457 18.3166 21.4457 17.6834 21.0551 17.2929L14.6912 10.9289C14.3007 10.5384 13.6675 10.5384 13.277 10.9289C12.8864 11.3195 12.8864 11.9526 13.277 12.3431L18.9338 18L13.277 23.6569C12.8864 24.0474 12.8864 24.6805 13.277 25.0711C13.6675 25.4616 14.3007 25.4616 14.6912 25.0711L21.0551 18.7071ZM19.5654 19H20.348V17H19.5654V19Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ALLE RECENTE BERICHTEN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Het COTY Maison werd in 1904 opgericht door de Franse parfumeur Fran\u00e7ois Coty en wordt beschouwd als de oprichter en grondlegger van de consumentgeori\u00ebnteerde parfumindustrie.<br \/>\n120 jaar later zet het bedrijf dit streven naar een meer toegankelijke markt voort, verkoopt het bijna 80 verschillende merken en brengt het af en toe nieuwe cosmeticalijnen op de markt, naast het aanbieden van een luxe assortiment.<\/p>\n","protected":false},"author":1,"featured_media":28025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[834],"tags":[],"class_list":["post-31507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-case-nl"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawordsold.kinsta.cloud\/nl\/wp-json\/wp\/v2\/posts\/31507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawordsold.kinsta.cloud\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawordsold.kinsta.cloud\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawordsold.kinsta.cloud\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/datawordsold.kinsta.cloud\/nl\/wp-json\/wp\/v2\/comments?post=31507"}],"version-history":[{"count":1,"href":"https:\/\/datawordsold.kinsta.cloud\/nl\/wp-json\/wp\/v2\/posts\/31507\/revisions"}],"predecessor-version":[{"id":162650,"href":"https:\/\/datawordsold.kinsta.cloud\/nl\/wp-json\/wp\/v2\/posts\/31507\/revisions\/162650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawordsold.kinsta.cloud\/nl\/wp-json\/wp\/v2\/media\/28025"}],"wp:attachment":[{"href":"https:\/\/datawordsold.kinsta.cloud\/nl\/wp-json\/wp\/v2\/media?parent=31507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawordsold.kinsta.cloud\/nl\/wp-json\/wp\/v2\/categories?post=31507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawordsold.kinsta.cloud\/nl\/wp-json\/wp\/v2\/tags?post=31507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}