{"id":7901,"date":"2024-12-05T00:04:10","date_gmt":"2024-12-04T23:04:10","guid":{"rendered":"http:\/\/datawordsold.kinsta.cloud\/?page_id=7901"},"modified":"2025-01-31T10:23:58","modified_gmt":"2025-01-31T09:23:58","slug":"columbia","status":"publish","type":"post","link":"https:\/\/datawordsold.kinsta.cloud\/fr\/columbia\/","title":{"rendered":"Animer les r\u00e9seaux sociaux de mani\u00e8re coh\u00e9rente et adapt\u00e9e culturellement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7901\" class=\"elementor elementor-7901\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21da0f92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21da0f92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79a32782\" data-id=\"79a32782\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-288e272f breadcrubss elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"288e272f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"http:\/\/datawordsold.kinsta.cloud\/\"><span style=\"color: #2d2d2d;\">Home<\/span><\/a> &gt; <a href=\"\/notre-actualite\/\">Nos r\u00e9alisations<\/a> &gt; <strong>Columbia Sportwear<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f958cb6 hero-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f958cb6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fcb4c03\" data-id=\"1fcb4c03\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6848969 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6848969\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b12ad38\" data-id=\"b12ad38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46ab5f5 elementor-widget elementor-widget-image\" data-id=\"46ab5f5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1710\" height=\"330\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/COLM_BIG.D-04a99923-1.png\" class=\"attachment-full size-full wp-image-7910\" alt=\"\" srcset=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/COLM_BIG.D-04a99923-1.png 1710w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/COLM_BIG.D-04a99923-1-300x58.png 300w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/COLM_BIG.D-04a99923-1-1024x198.png 1024w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/COLM_BIG.D-04a99923-1-768x148.png 768w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/COLM_BIG.D-04a99923-1-1536x296.png 1536w\" sizes=\"(max-width: 1710px) 100vw, 1710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25bbbef services-acco elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25bbbef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c4069b\" data-id=\"1c4069b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5f7e4c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f7e4c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f0637ca\" data-id=\"f0637ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cca52 elementor-hidden-desktop elementor-widget elementor-widget-n-accordion\" data-id=\"e5cca52\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2400\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2400\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Industrie <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2400\" class=\"elementor-element elementor-element-d1a9a0a e-con-full e-flex e-con e-child\" data-id=\"d1a9a0a\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2400\" class=\"elementor-element elementor-element-88416e1 e-flex e-con-boxed e-con e-child\" data-id=\"88416e1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-252bfd1 elementor-widget elementor-widget-text-editor\" data-id=\"252bfd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fashion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2401\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2401\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Service <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2401\" class=\"elementor-element elementor-element-95ee314 e-con-full e-flex e-con e-child\" data-id=\"95ee314\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2401\" class=\"elementor-element elementor-element-0349099 e-flex e-con-boxed e-con e-child\" data-id=\"0349099\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a85625 elementor-widget elementor-widget-text-editor\" data-id=\"7a85625\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Croissance omnicanale par culture<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-579a23c elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image-box\" data-id=\"579a23c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Industrie<\/h3><p class=\"elementor-image-box-description\">Fashion<gwmw style=\"display:none;\"><\/gwmw><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c45143f\" data-id=\"c45143f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-225e4c2 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image-box\" data-id=\"225e4c2\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Service<gwmw style=\"display:none;\"><\/gwmw><\/h3><p class=\"elementor-image-box-description\">Croissance omnicanale par culture<gwmw style=\"display:none;\"><\/gwmw><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ef0dd2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ef0dd2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-277a9afa\" data-id=\"277a9afa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5262f16f elementor-widget elementor-widget-heading\" data-id=\"5262f16f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">ANIMER SES R\u00e9SEAUX SOCIAUX DE MANI\u00e8re  COh\u00e9renTe ET ADAPT\u00e9e CULTURELLEMENT<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5075fd82 inner-acc-wrap elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5075fd82\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7932e7b8\" data-id=\"7932e7b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2e12cadf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e12cadf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6643457b\" data-id=\"6643457b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-909fc3e gradianttext wrap-toggle elementor-hidden-desktop elementor-widget elementor-widget-n-accordion\" data-id=\"909fc3e\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1510\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1510\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <span class=\"upper-text\">UN PEU<\/span><span class=\"lower-text\">D'HISTOIRE<\/span> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1510\" class=\"elementor-element elementor-element-c7c74fa e-flex e-con-boxed e-con e-child\" data-id=\"c7c74fa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5eabd82 elementor-widget elementor-widget-image-box\" data-id=\"5eabd82\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><b>Columbia Sportswear Company<\/b> est une entreprise am\u00e9ricaine sp\u00e9cialis\u00e9e dans la fabrication et la vente de v\u00eatements, chaussures et accessoires de sport outdoor. Fond\u00e9e en 1938 \u00e0 Portland par Paul Lamfrom, la marque est aujourd'hui pr\u00e9sente dans plus de 90 pays, avec des produits vendus dans plus de 13 000 points de vente dans le monde entier. L'entreprise est particuli\u00e8rement connue pour sa gamme de <b>v\u00eatements techniques pour le ski, la randonn\u00e9e, l'alpinisme et autres activit\u00e9s de plein air.<\/b><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bc39c3 elementor-widget elementor-widget-image-box\" data-id=\"9bc39c3\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Columbia Sportswear est \u00e9galement connue pour son fort engagement en mati\u00e8re de RSE, avec des initiatives comme le programme \"Re-Threads\" qui permet aux consommateurs de retourner leurs produits Columbia usag\u00e9s afin qu'ils soient recycl\u00e9s ou r\u00e9utilis\u00e9s.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dcfd68 elementor-widget elementor-widget-image\" data-id=\"8dcfd68\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"352\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-1024x451.png\" class=\"attachment-large size-large wp-image-7948\" alt=\"\" srcset=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-1024x451.png 1024w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-300x132.png 300w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-768x338.png 768w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-1536x677.png 1536w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-2048x902.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1511\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1511\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <span class=\"upper-text\">LES<\/span><span class=\"lower-text\">ENJEUX<\/span> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1511\" class=\"elementor-element elementor-element-173a493 e-con-full e-flex e-con e-child\" data-id=\"173a493\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1511\" class=\"elementor-element elementor-element-93d4922 e-flex e-con-boxed e-con e-child\" data-id=\"93d4922\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1acff0a elementor-widget elementor-widget-image-box\" data-id=\"1acff0a\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Si Columbia Sportswear est tr\u00e8s connue aux \u00c9tats-Unis, l'entreprise avait besoin d'une strat\u00e9gie efficace pour <b>accro\u00eetre sa notori\u00e9t\u00e9 en Europe, notamment via les r\u00e9seaux sociaux.<\/b> Mais avec un ADN de marque fort, il \u00e9tait important de maintenir une coh\u00e9rence de marque et une adaptation du message qui parle \u00e0 chaque culture, en faisant en sorte que les sources d\u2019engagement soient adapt\u00e9es \u00e0 chaque pays.<gwmw style=\"display:none;\"><\/gwmw><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bed18bc elementor-widget elementor-widget-image-box\" data-id=\"bed18bc\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Elle a donc fait appel \u00e0 Datawords, et sa branche experte en social media Vanksen, pour trouver des solutions et donner autant de r\u00e9sonance \u00e0 la marque en Europe qu'elle en avait aux \u00c9tats-Unis. <gwmw style=\"display:none;\"><\/gwmw><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1512\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1512\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <span class=\"upper-text\">NOTRE<\/span><span class=\"lower-text\">STRAT\u00c9GIE<\/span> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1512\" class=\"elementor-element elementor-element-f14f14f e-con-full e-flex e-con e-child\" data-id=\"f14f14f\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1512\" class=\"elementor-element elementor-element-42ad378 e-flex e-con-boxed e-con e-child\" data-id=\"42ad378\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9865987 elementor-widget elementor-widget-image-box\" data-id=\"9865987\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Pour r\u00e9pondre au besoin d\u2019internationalisation de Columbia Sportswear, notre action s\u2019est orient\u00e9e sur 3 principaux axes :<gwmw style=\"display:none;\"><\/gwmw><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-386de25 listing_li elementor-widget elementor-widget-image-box\" data-id=\"386de25\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><ul>\n<li>Nous avons d\u00e9fini, d\u00e9ploy\u00e9 et g\u00e9r\u00e9 une strat\u00e9gie de brand content pour les filiales europ\u00e9ennes de la marque. En \u00e9troite collaboration avec les \u00e9quipes globales de Columbia Sportswear via notre filiale am\u00e9ricaine, nous avons travaill\u00e9 \u00e0 <b>d\u00e9finir une ligne \u00e9ditoriale coh\u00e9rente et adapt\u00e9e \u00e0 chaque pays cible <\/b>: la France, l'Espagne, l'Allemagne et la Grande-Bretagne. Cette approche nous a permis de garantir la coh\u00e9rence de la marque tout en \u00e9vitant la duplication inutile des ressources et des \u00e9l\u00e9ments de communication.<\/li>\n<\/ul><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e45e8f listing_li elementor-widget elementor-widget-image-box\" data-id=\"9e45e8f\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><ul><li>Les \u00e9quipes de <b>community<\/b> management de Datawords se sont ensuite mobilis\u00e9es pour effectuer une gestion <b>quotidienne et sur mesure<\/b> des m\u00e9dias sociaux de la marque sur tous les points de contact.<\/li><\/ul><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59b5f8e elementor-widget elementor-widget-video\" data-id=\"59b5f8e\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/BC-COLUMBIA.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff57a7 listing_li elementor-widget elementor-widget-image-box\" data-id=\"7ff57a7\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><ul>\n<li>Enfin, l'un des points forts de cette mission a \u00e9t\u00e9 la capacit\u00e9 de Datawords \u00e0 <b>cr\u00e9er des interactions entre les \u00e9v\u00e9nements en pr\u00e9sentiel (offline) et leurs \u00e9quivalents online, en tenant compte des caract\u00e9ristiques culturelles de chacun des pays concern\u00e9s.<\/b> Nous avons par exemple r\u00e9alis\u00e9 des op\u00e9rations \u00e9v\u00e9nementielles connect\u00e9es en lien avec des \u00e9v\u00e9nements physiques, tels que les <b>Mud Days<\/b> (\u00e9v\u00e9nement de sport outdoor) en France ou les matchs de Manchester United (football) au Royaume-Uni. Ces \u00e9v\u00e9nements ont permis aux fans de participer, \u00e0 distance, \u00e0 des animations fil rouge disponibles pour les personnes pr\u00e9sentes sur place, renfor\u00e7ant ainsi l'engagement des clients et leur fid\u00e9lit\u00e9 \u00e0 la marque.<\/li>\n<\/ul><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b7ec1e elementor-widget elementor-widget-image\" data-id=\"8b7ec1e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"3963\" height=\"1746\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-1.png\" class=\"attachment-full size-full wp-image-8011\" alt=\"\" srcset=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-1.png 3963w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-1-300x132.png 300w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-1-1024x451.png 1024w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-1-768x338.png 768w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-1-1536x677.png 1536w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-1-2048x902.png 2048w\" sizes=\"(max-width: 3963px) 100vw, 3963px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1513\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1513\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <span class=\"upper-text\">LES<\/span><span class=\"lower-text\">R\u00c9SULTATS<\/span> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1513\" class=\"elementor-element elementor-element-d63d4fe e-flex e-con-boxed e-con e-child\" data-id=\"d63d4fe\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1513\" class=\"elementor-element elementor-element-b948368 e-flex e-con-boxed e-con e-child\" data-id=\"b948368\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e329ab3 elementor-widget elementor-widget-image-box\" data-id=\"e329ab3\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Gr\u00e2ce aux actions men\u00e9es par Datawords, Columbia Sportswear Company a vu le nombre de ses fans qualifi\u00e9s augmenter <b>de plus de 60\u202f000 en moins d'un an<\/b>. Le taux d'engagement moyen \u00e9tait de 4,5 % et le contenu de marque a \u00e9t\u00e9 partag\u00e9 plus de 1 000 fois pendant les \u00e9v\u00e9nements, entra\u00eenant dans la foul\u00e9e une croissance des ventes e-commerce de l\u2019entreprise. Des r\u00e9sultats qui t\u00e9moignent de l'efficacit\u00e9 de la strat\u00e9gie de communication digitale de la marque pendant les temps forts de ses actions sur les m\u00e9dias sociaux en Europe.<gwmw style=\"display:none;\"><\/gwmw><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3818806 elementor-widget elementor-widget-image-box\" data-id=\"3818806\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">En d\u00e9finitive, gr\u00e2ce \u00e0 notre approche ax\u00e9e sur la <b>pertinence locale et la coh\u00e9rence globale<\/b> de marque, nous avons r\u00e9ussi \u00e0 cr\u00e9er un fort engagement pour Columbia Sportswear et \u00e0 d\u00e9velopper une communaut\u00e9 de fans dans un march\u00e9 peu exploit\u00e9. <b>La transformation culturelle de l'entreprise en Europe<\/b> a \u00e9t\u00e9 un facteur cl\u00e9 de succ\u00e8s dans la mise en place de cette strat\u00e9gie, permettant \u00e0 la firme am\u00e9ricaine de s'adapter aux exigences du march\u00e9 local et de renforcer sa notori\u00e9t\u00e9 en ligne.<gwmw style=\"display:none;\"><\/gwmw><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75531818 gradianttext elementor-widget__width-initial elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"75531818\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UN PEU<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27ef2b35 elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"27ef2b35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D'HISTOIRE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7f88d94 elementor-hidden-mobile elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f88d94\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-12966003\" data-id=\"12966003\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ac14513 elementor-widget elementor-widget-image-box\" data-id=\"3ac14513\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><b>Columbia Sportswear Company<\/b> est une entreprise am\u00e9ricaine sp\u00e9cialis\u00e9e dans la fabrication et la vente de v\u00eatements, chaussures et accessoires de sport outdoor. Fond\u00e9e en 1938 \u00e0 Portland par Paul Lamfrom, la marque est aujourd'hui pr\u00e9sente dans plus de 90 pays, avec des produits vendus dans plus de 13 000 points de vente dans le monde entier. L'entreprise est particuli\u00e8rement connue pour sa gamme de <b>v\u00eatements techniques pour le ski, la randonn\u00e9e, l'alpinisme et autres activit\u00e9s de plein air.<\/b><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94cdf36 elementor-widget elementor-widget-image-box\" data-id=\"94cdf36\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Columbia Sportswear est \u00e9galement connue pour son fort engagement en mati\u00e8re de RSE, avec des initiatives comme le programme \"Re-Threads\" qui permet aux consommateurs de retourner leurs produits Columbia usag\u00e9s afin qu'ils soient recycl\u00e9s ou r\u00e9utilis\u00e9s.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ac283e elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ac283e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c500c26\" data-id=\"c500c26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-24bbca9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24bbca9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c55b6fb\" data-id=\"c55b6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ea5487 elementor-widget elementor-widget-image\" data-id=\"3ea5487\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"352\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-1024x451.png\" class=\"attachment-large size-large wp-image-7948\" alt=\"\" srcset=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-1024x451.png 1024w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-300x132.png 300w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-768x338.png 768w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-1536x677.png 1536w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-2048x902.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98ad373 inner-acc-wrap elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98ad373\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7187de3\" data-id=\"7187de3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-072e05d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"072e05d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f0eb030\" data-id=\"f0eb030\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-707ea50 gradianttext elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"707ea50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80a81c0 elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"80a81c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ENJEUX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3023318 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3023318\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-00a76b6\" data-id=\"00a76b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96dd294 elementor-widget elementor-widget-image-box\" data-id=\"96dd294\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Si Columbia Sportswear est tr\u00e8s connue aux \u00c9tats-Unis, l'entreprise avait besoin d'une strat\u00e9gie efficace pour <b>accro\u00eetre sa notori\u00e9t\u00e9 en Europe, notamment via les r\u00e9seaux sociaux.<\/b> Mais avec un ADN de marque fort, il \u00e9tait important de maintenir une coh\u00e9rence de marque et une adaptation du message qui parle \u00e0 chaque culture, en faisant en sorte que les sources d\u2019engagement soient adapt\u00e9es \u00e0 chaque pays.<gwmw style=\"display:none;\"><\/gwmw><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b003144 elementor-widget elementor-widget-image-box\" data-id=\"b003144\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Elle a donc fait appel \u00e0 Datawords, et sa branche experte en social media Vanksen, pour trouver des solutions et donner autant de r\u00e9sonance \u00e0 la marque en Europe qu'elle en avait aux \u00c9tats-Unis. <gwmw style=\"display:none;\"><\/gwmw><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45e0c2b inner-acc-wrap elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45e0c2b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f80259a\" data-id=\"f80259a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7ee9498 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ee9498\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-77fe2de\" data-id=\"77fe2de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f7d2b2 gradianttext elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"9f7d2b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NOTRE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c5489 elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"a2c5489\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">STRAT\u00c9GIE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7920b68 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7920b68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9097089\" data-id=\"9097089\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-434e035 elementor-widget elementor-widget-image-box\" data-id=\"434e035\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Pour r\u00e9pondre au besoin d\u2019internationalisation de Columbia Sportswear, notre action s\u2019est orient\u00e9e sur 3 principaux axes :<gwmw style=\"display:none;\"><\/gwmw><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-003b715 listing_li elementor-widget elementor-widget-image-box\" data-id=\"003b715\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><ul>\n<li>Nous avons d\u00e9fini, d\u00e9ploy\u00e9 et g\u00e9r\u00e9 une strat\u00e9gie de brand content pour les filiales europ\u00e9ennes de la marque. En \u00e9troite collaboration avec les \u00e9quipes globales de Columbia Sportswear via notre filiale am\u00e9ricaine, nous avons travaill\u00e9 \u00e0 <b>d\u00e9finir une ligne \u00e9ditoriale coh\u00e9rente et adapt\u00e9e \u00e0 chaque pays cible <\/b>: la France, l'Espagne, l'Allemagne et la Grande-Bretagne. Cette approche nous a permis de garantir la coh\u00e9rence de la marque tout en \u00e9vitant la duplication inutile des ressources et des \u00e9l\u00e9ments de communication.<\/li>\n<\/ul><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffcb2fd listing_li elementor-widget elementor-widget-image-box\" data-id=\"ffcb2fd\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><ul><li>Les \u00e9quipes de <b>community<\/b> management de Datawords se sont ensuite mobilis\u00e9es pour effectuer une gestion <b>quotidienne et sur mesure<\/b> des m\u00e9dias sociaux de la marque sur tous les points de contact.<\/li><\/ul><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18741a5 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18741a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31db892\" data-id=\"31db892\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dacfbba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dacfbba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-40dbd50\" data-id=\"40dbd50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eba2b44 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-video\" data-id=\"eba2b44\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/BC-COLUMBIA.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b0ce5fb elementor-hidden-mobile elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0ce5fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-980ae49\" data-id=\"980ae49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd358b8 listing_li elementor-widget elementor-widget-image-box\" data-id=\"bd358b8\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><ul>\n<li>Enfin, l'un des points forts de cette mission a \u00e9t\u00e9 la capacit\u00e9 de Datawords \u00e0 <b>cr\u00e9er des interactions entre les \u00e9v\u00e9nements en pr\u00e9sentiel (offline) et leurs \u00e9quivalents online, en tenant compte des caract\u00e9ristiques culturelles de chacun des pays concern\u00e9s.<\/b> Nous avons par exemple r\u00e9alis\u00e9 des op\u00e9rations \u00e9v\u00e9nementielles connect\u00e9es en lien avec des \u00e9v\u00e9nements physiques, tels que les <b>Mud Days<\/b> (\u00e9v\u00e9nement de sport outdoor) en France ou les matchs de Manchester United (football) au Royaume-Uni. Ces \u00e9v\u00e9nements ont permis aux fans de participer, \u00e0 distance, \u00e0 des animations fil rouge disponibles pour les personnes pr\u00e9sentes sur place, renfor\u00e7ant ainsi l'engagement des clients et leur fid\u00e9lit\u00e9 \u00e0 la marque.<\/li>\n<\/ul><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20340b9 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"20340b9\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.listing_li ul{\n    margin-top:0px;\n}\n.listing_li li{\n    color: #070D4C;\n    font-family: \"Montserrat\", Sans-serif;\n    font-size: 24px;\n    font-weight: 400;\n    line-height: 36px;\n}\n    \n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc38303 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc38303\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-523d8ed\" data-id=\"523d8ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7cc64fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cc64fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a154f51\" data-id=\"a154f51\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7217d95 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"7217d95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"3963\" height=\"1746\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-1.png\" class=\"attachment-full size-full wp-image-8011\" alt=\"\" srcset=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-1.png 3963w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-1-300x132.png 300w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-1-1024x451.png 1024w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-1-768x338.png 768w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-1-1536x677.png 1536w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-1-2048x902.png 2048w\" sizes=\"(max-width: 3963px) 100vw, 3963px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b21f7d8 inner-acc-wrap elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b21f7d8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-caaf3b5\" data-id=\"caaf3b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fc1e990 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc1e990\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-412e1ee\" data-id=\"412e1ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a41c54 gradianttext elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"1a41c54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea83f16 elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"ea83f16\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00c9SULTATS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a3db74a elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3db74a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5beda02\" data-id=\"5beda02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9a4468 elementor-widget elementor-widget-image-box\" data-id=\"b9a4468\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Gr\u00e2ce aux actions men\u00e9es par Datawords, Columbia Sportswear Company a vu le nombre de ses fans qualifi\u00e9s augmenter <b>de plus de 60\u202f000 en moins d'un an<\/b>. Le taux d'engagement moyen \u00e9tait de 4,5 % et le contenu de marque a \u00e9t\u00e9 partag\u00e9 plus de 1 000 fois pendant les \u00e9v\u00e9nements, entra\u00eenant dans la foul\u00e9e une croissance des ventes e-commerce de l\u2019entreprise. Des r\u00e9sultats qui t\u00e9moignent de l'efficacit\u00e9 de la strat\u00e9gie de communication digitale de la marque pendant les temps forts de ses actions sur les m\u00e9dias sociaux en Europe.<gwmw style=\"display:none;\"><\/gwmw><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5232e6d elementor-widget elementor-widget-image-box\" data-id=\"5232e6d\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">En d\u00e9finitive, gr\u00e2ce \u00e0 notre approche ax\u00e9e sur la <b>pertinence locale et la coh\u00e9rence globale<\/b> de marque, nous avons r\u00e9ussi \u00e0 cr\u00e9er un fort engagement pour Columbia Sportswear et \u00e0 d\u00e9velopper une communaut\u00e9 de fans dans un march\u00e9 peu exploit\u00e9. <b>La transformation culturelle de l'entreprise en Europe<\/b> a \u00e9t\u00e9 un facteur cl\u00e9 de succ\u00e8s dans la mise en place de cette strat\u00e9gie, permettant \u00e0 la firme am\u00e9ricaine de s'adapter aux exigences du march\u00e9 local et de renforcer sa notori\u00e9t\u00e9 en ligne.<gwmw style=\"display:none;\"><\/gwmw><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a19929 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a19929\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f33203a\" data-id=\"f33203a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aabf85e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aabf85e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ae5aaf elementor-hidden-mobile\" data-id=\"6ae5aaf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0ed7d67\" data-id=\"0ed7d67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e517d5b elementor-widget elementor-widget-heading\" data-id=\"e517d5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partager<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0e58ae social-share elementor-widget elementor-widget-shortcode\" data-id=\"b0e58ae\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"heateor_sss_sharing_container heateor_sss_horizontal_sharing\" data-heateor-ss-offset=\"0\" data-heateor-sss-href='https:\/\/datawordsold.kinsta.cloud\/fr\/columbia\/'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Email\" class=\"heateor_sss_email\" href=\"https:\/\/datawordsold.kinsta.cloud\/fr\/columbia\/\" onclick=\"event.preventDefault();window.open('mailto:?subject=' + decodeURIComponent('Animer%20les%20r%C3%A9seaux%20sociaux%20de%20mani%C3%A8re%20coh%C3%A9rente%20et%20adapt%C3%A9e%20culturellement').replace('&', '%26') + '&body=https%3A%2F%2Fdatawordsold.kinsta.cloud%2Ffr%2Fcolumbia%2F', '_blank')\" title=\"Email\" rel=\"noopener\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg\" style=\"background-color:#649a3f;width:35px;height:35px;border-radius:999px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box\"><svg style=\"display:block;border-radius:999px;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"-.75 -.5 36 36\"><path d=\"M 5.5 11 h 23 v 1 l -11 6 l -11 -6 v -1 m 0 2 l 11 6 l 11 -6 v 11 h -22 v -11\" stroke-width=\"1\" fill=\"#fff\"><\/path><\/svg><\/span><\/a><a aria-label=\"Linkedin\" class=\"heateor_sss_button_linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fdatawordsold.kinsta.cloud%2Ffr%2Fcolumbia%2F\" title=\"Linkedin\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg heateor_sss_s__default heateor_sss_s_linkedin\" style=\"background-color:#0077b5;width:35px;height:35px;border-radius:999px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box\"><svg style=\"display:block;border-radius:999px;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"0 0 32 32\"><path d=\"M6.227 12.61h4.19v13.48h-4.19V12.61zm2.095-6.7a2.43 2.43 0 0 1 0 4.86c-1.344 0-2.428-1.09-2.428-2.43s1.084-2.43 2.428-2.43m4.72 6.7h4.02v1.84h.058c.56-1.058 1.927-2.176 3.965-2.176 4.238 0 5.02 2.792 5.02 6.42v7.395h-4.183v-6.56c0-1.564-.03-3.574-2.178-3.574-2.18 0-2.514 1.7-2.514 3.46v6.668h-4.187V12.61z\" fill=\"#fff\"><\/path><\/svg><\/span><\/a><a aria-label=\"Facebook\" class=\"heateor_sss_facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fdatawordsold.kinsta.cloud%2Ffr%2Fcolumbia%2F\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg\" style=\"background-color:#0765FE;width:35px;height:35px;border-radius:999px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box\"><svg style=\"display:block;border-radius:999px;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"0 0 32 32\"><path fill=\"#fff\" d=\"M28 16c0-6.627-5.373-12-12-12S4 9.373 4 16c0 5.628 3.875 10.35 9.101 11.647v-7.98h-2.474V16H13.1v-1.58c0-4.085 1.849-5.978 5.859-5.978.76 0 2.072.15 2.608.298v3.325c-.283-.03-.775-.045-1.386-.045-1.967 0-2.728.745-2.728 2.683V16h3.92l-.673 3.667h-3.247v8.245C23.395 27.195 28 22.135 28 16Z\"><\/path><\/svg><\/span><\/a><a class=\"heateor_sss_more\" aria-label=\"More\" title=\"More\" rel=\"nofollow noopener\" style=\"font-size: 32px!important;border:0;box-shadow:none;display:inline-block!important;font-size:16px;padding:0 4px;vertical-align: middle;display:inline;\" href=\"https:\/\/datawordsold.kinsta.cloud\/fr\/columbia\/\" onclick=\"event.preventDefault()\"><span class=\"heateor_sss_svg\" style=\"background-color:#ee8e2d;width:35px;height:35px;border-radius:999px;display:inline-block!important;opacity:1;float:left;font-size:32px!important;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;display:inline;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box;\" onclick=\"heateorSssMoreSharingPopup(this, 'https:\/\/datawordsold.kinsta.cloud\/fr\/columbia\/', 'Animer%20les%20r%C3%A9seaux%20sociaux%20de%20mani%C3%A8re%20coh%C3%A9rente%20et%20adapt%C3%A9e%20culturellement', '' )\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"-.3 0 32 32\" version=\"1.1\" width=\"100%\" height=\"100%\" style=\"display:block;border-radius:999px;\" xml:space=\"preserve\"><g><path fill=\"#fff\" d=\"M18 14V8h-4v6H8v4h6v6h4v-6h6v-4h-6z\" fill-rule=\"evenodd\"><\/path><\/g><\/svg><\/span><\/a><\/div><div class=\"heateorSssClear\"><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2f26e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2f26e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20de7b9\" data-id=\"20de7b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-87c8460 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87c8460\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f0d9aca\" data-id=\"f0d9aca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2df5f0b gradianttext elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"2df5f0b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NOTRE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef744e6 elementor-widget elementor-widget-heading\" data-id=\"ef744e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ACTUALIT\u00c9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1a6fd9d actualite-wrap elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a6fd9d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3aff1e7\" data-id=\"3aff1e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b46cb6c elementor-widget elementor-widget-shortcode\" data-id=\"b46cb6c\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">    <div id=\"response\">\n        <div class=\"blog-list-wrap\">\n\t\t\t\t\t\t                <a href=\"https:\/\/datawordsold.kinsta.cloud\/fr\/loreal-groupe\/\" class=\"blog-list\">\n\t\t\t\t\t                    <div class=\"blog-image business-case\">\n\t\t\t\t\t\t                        <img decoding=\"async\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/BC-LOreal-1.jpg\">\n\t\t\t\t\t\t                            <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/loreal-logo.png\">\n\t\t\t\t\t\t\t                    <\/div>\n\t\t\t\t\t                        <ul><li value=\"business-case\">Business Case<\/li><\/ul>\n                    \n                    <div class=\"blog-desc\">\n                        \t\t\t\t\t\t<span>D\u00e9ployer et animer multiculturellement une plateforme web \/ e-commerce<\/span>\n                    <\/div>\n                <\/a>\n\t\t\t                <a href=\"https:\/\/datawordsold.kinsta.cloud\/fr\/hollister\/\" class=\"blog-list\">\n\t\t\t\t\t                    <div class=\"blog-image business-case\">\n\t\t\t\t\t\t                        <img decoding=\"async\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/CARD-Hollister-1.jpg\">\n\t\t\t\t\t\t                            <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Vector.svg\">\n\t\t\t\t\t\t\t                    <\/div>\n\t\t\t\t\t                        <ul><li value=\"business-case\">Business Case<\/li><\/ul>\n                    \n                    <div class=\"blog-desc\">\n                        \t\t\t\t\t\t<span>Redorer la pertinence de sa marque aupr\u00e8s de la gen Z en Chine<\/span>\n                    <\/div>\n                <\/a>\n\t\t\t                <a href=\"https:\/\/datawordsold.kinsta.cloud\/fr\/vichy\/\" class=\"blog-list\">\n\t\t\t\t\t                    <div class=\"blog-image business-case\">\n\t\t\t\t\t\t                        <img decoding=\"async\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/BC-Vichy.jpg\">\n\t\t\t\t\t\t                            <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/vichy-3-logo-png-transparent-1.png\">\n\t\t\t\t\t\t\t                    <\/div>\n\t\t\t\t\t                        <ul><li value=\"business-case\">Business Case<\/li><\/ul>\n                    \n                    <div class=\"blog-desc\">\n                        \t\t\t\t\t\t<span>Cr\u00e9er des assets de communication pertinents pour chaque culture<\/span>\n                    <\/div>\n                <\/a>\n\t\t\t                <a href=\"https:\/\/datawordsold.kinsta.cloud\/fr\/datawords-accelere-sa-croissance-en-amerique\/\" class=\"blog-list\">\n\t\t\t\t\t                    <div class=\"blog-image news\">\n\t\t\t\t\t\t                        <img decoding=\"async\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/news-DTW-accelere-sa-croissance-sur-le-continent-americain.jpg\">\n\t\t\t\t\t\t                    <\/div>\n\t\t\t\t\t                        <ul><li value=\"news\">News<\/li><\/ul>\n                    \n                    <div class=\"blog-desc\">\n                        \t\t\t\t\t\t<span>Datawords acc\u00e9l\u00e8re sa croissance en Am\u00e9rique<\/span>\n                    <\/div>\n                <\/a>\n\t\t\t\t\t\t        <\/div>\n        <style type=\"text\/css\">\n\t    \t\/*.blog-desc h2 {\n\t\t\t    overflow: hidden;\n\t\t\t    text-overflow: ellipsis;\n\t\t\t    display: -webkit-box;\n\t\t\t    -webkit-line-clamp: 10;\n\t\t\t    -webkit-box-orient: vertical;\n\t\t\t}*\/\n\t    <\/style>\n    <\/div>\n\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ebb3ac elementor-align-right arobtn elementor-widget elementor-widget-button\" data-id=\"9ebb3ac\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datawordsold.kinsta.cloud\/notre-actualite\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"36\" height=\"36\" viewBox=\"0 0 36 36\" fill=\"none\"><rect width=\"36\" height=\"36\" rx=\"5\" fill=\"#070D4C\"><\/rect><path d=\"M21.0551 18.7071C21.4457 18.3166 21.4457 17.6834 21.0551 17.2929L14.6912 10.9289C14.3007 10.5384 13.6675 10.5384 13.277 10.9289C12.8864 11.3195 12.8864 11.9526 13.277 12.3431L18.9338 18L13.277 23.6569C12.8864 24.0474 12.8864 24.6805 13.277 25.0711C13.6675 25.4616 14.3007 25.4616 14.6912 25.0711L21.0551 18.7071ZM19.5654 19H20.348V17H19.5654V19Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Toute l\u2019actualit\u00e9<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Columbia Sportswear Company est une entreprise am\u00e9ricaine sp\u00e9cialis\u00e9e dans la fabrication et la vente de v\u00eatements, chaussures et accessoires de sport outdoor. Fond\u00e9e en 1938 \u00e0 Portland par Paul Lamfrom, la marque est aujourd&#8217;hui pr\u00e9sente dans plus de 90 pays, avec des produits vendus dans plus de 13 000 points de vente dans le monde entier. L&#8217;entreprise est particuli\u00e8rement connue pour sa gamme de v\u00eatements techniques pour le ski, la randonn\u00e9e, l&#8217;alpinisme et autres activit\u00e9s de plein air.<\/p>\n","protected":false},"author":1,"featured_media":14195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[830],"tags":[],"class_list":["post-7901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-case-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawordsold.kinsta.cloud\/fr\/wp-json\/wp\/v2\/posts\/7901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawordsold.kinsta.cloud\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawordsold.kinsta.cloud\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawordsold.kinsta.cloud\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/datawordsold.kinsta.cloud\/fr\/wp-json\/wp\/v2\/comments?post=7901"}],"version-history":[{"count":1,"href":"https:\/\/datawordsold.kinsta.cloud\/fr\/wp-json\/wp\/v2\/posts\/7901\/revisions"}],"predecessor-version":[{"id":162582,"href":"https:\/\/datawordsold.kinsta.cloud\/fr\/wp-json\/wp\/v2\/posts\/7901\/revisions\/162582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawordsold.kinsta.cloud\/fr\/wp-json\/wp\/v2\/media\/14195"}],"wp:attachment":[{"href":"https:\/\/datawordsold.kinsta.cloud\/fr\/wp-json\/wp\/v2\/media?parent=7901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawordsold.kinsta.cloud\/fr\/wp-json\/wp\/v2\/categories?post=7901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawordsold.kinsta.cloud\/fr\/wp-json\/wp\/v2\/tags?post=7901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}