{"id":27871,"date":"2024-12-05T00:05:31","date_gmt":"2024-12-04T23:05:31","guid":{"rendered":"https:\/\/datawordsold.kinsta.cloud\/creer-des-assets-de-communication-pertinents-pour-chaque-culture\/"},"modified":"2025-03-21T14:40:06","modified_gmt":"2025-03-21T13:40:06","slug":"vichy","status":"publish","type":"post","link":"https:\/\/datawordsold.kinsta.cloud\/en\/vichy\/","title":{"rendered":"Creating communication resources relevant to each culture"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"27871\" class=\"elementor elementor-27871 elementor-8833\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21da0f92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21da0f92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79a32782\" data-id=\"79a32782\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-288e272f breadcrubss elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"288e272f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/\"><span style=\"color: #2d2d2d;\">Home<\/span><\/a> &gt; Our projects &gt; <strong>Vichy<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f958cb6 hero-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f958cb6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fcb4c03\" data-id=\"1fcb4c03\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6848969 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6848969\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b12ad38\" data-id=\"b12ad38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46ab5f5 elementor-widget elementor-widget-image\" data-id=\"46ab5f5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1380\" height=\"510\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/vichy-3-logo-png-transparent-1.png\" class=\"attachment-full size-full wp-image-23939\" alt=\"\" srcset=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/vichy-3-logo-png-transparent-1.png 1380w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/vichy-3-logo-png-transparent-1-300x111.png 300w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/vichy-3-logo-png-transparent-1-1024x378.png 1024w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/vichy-3-logo-png-transparent-1-768x284.png 768w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25bbbef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25bbbef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c4069b\" data-id=\"1c4069b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5f7e4c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f7e4c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f0637ca\" data-id=\"f0637ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e99e81 elementor-hidden-desktop vichy-acco elementor-widget elementor-widget-n-accordion\" data-id=\"0e99e81\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1530\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1530\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Industry <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1530\" class=\"elementor-element elementor-element-7d52da1 e-con-full e-flex e-con e-child\" data-id=\"7d52da1\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1530\" class=\"elementor-element elementor-element-0462a4e e-flex e-con-boxed e-con e-child\" data-id=\"0462a4e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1c39f9 elementor-widget elementor-widget-text-editor\" data-id=\"b1c39f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beauty<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1531\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1531\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Service <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1531\" class=\"elementor-element elementor-element-b278000 e-con-full e-flex e-con e-child\" data-id=\"b278000\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1531\" class=\"elementor-element elementor-element-ea3579d e-flex e-con-boxed e-con e-child\" data-id=\"ea3579d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cc14ce elementor-widget elementor-widget-text-editor\" data-id=\"2cc14ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Multicultural communication campaign<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-579a23c elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image-box\" data-id=\"579a23c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Industry<\/h3><p class=\"elementor-image-box-description\">Beauty<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c45143f\" data-id=\"c45143f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-225e4c2 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image-box\" data-id=\"225e4c2\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Service<\/h3><p class=\"elementor-image-box-description\">Multicultural communication campaign<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ef0dd2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ef0dd2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-277a9afa\" data-id=\"277a9afa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-338d1e8f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"338d1e8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5dc01810\" data-id=\"5dc01810\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5262f16f elementor-widget elementor-widget-heading\" data-id=\"5262f16f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">CREATE RELEVANT COMMUNICATION ASSETS FOR EVERY CULTURE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5075fd82 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5075fd82\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7932e7b8\" data-id=\"7932e7b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2e12cadf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e12cadf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6643457b\" data-id=\"6643457b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75531818 gradianttext elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"75531818\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A BRIEF<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27ef2b35 elementor-widget elementor-widget-heading\" data-id=\"27ef2b35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OVERVIEW<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7f88d94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f88d94\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-12966003\" data-id=\"12966003\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ac14513 elementor-widget elementor-widget-image-box\" data-id=\"3ac14513\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><b>Vichy<\/b> is a French cosmetics brand belonging to the L'Or\u00e9al Group, as part of its Dermatological Beauty division. Founded in 1931, Vichy takes its name from the eponymous spa town in France, renowned for its skin-friendly mineral springs. It offers a range of dermatological products dedicated to skincare, particularly for the face and body, and is committed to providing high-quality products that meet the specific needs of every skin type.  <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ad428 elementor-widget elementor-widget-image-box\" data-id=\"54ad428\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">With products developed in collaboration with dermatologists, the Vichy brand focuses on scientific research and the use of high-quality ingredients to deliver effective results for different skin needs.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ac283e elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ac283e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c500c26\" data-id=\"c500c26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-24bbca9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24bbca9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c55b6fb\" data-id=\"c55b6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ea5487 elementor-widget elementor-widget-image\" data-id=\"3ea5487\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1321\" height=\"582\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-108.jpg\" class=\"attachment-full size-full wp-image-24519\" alt=\"\" srcset=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-108.jpg 1321w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-108-300x132.jpg 300w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-108-1024x451.jpg 1024w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-108-768x338.jpg 768w\" sizes=\"(max-width: 1321px) 100vw, 1321px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98ad373 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98ad373\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7187de3\" data-id=\"7187de3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-072e05d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"072e05d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f0eb030\" data-id=\"f0eb030\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec2c291 gradianttext wrap-toggle new-wrap elementor-hidden-desktop elementor-widget elementor-widget-n-accordion\" data-id=\"ec2c291\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2470\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2470\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <span class=\"upper-text\">A BRIEF<\/span><span class=\"lower-text\">OVERVIEW<\/span> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2470\" class=\"elementor-element elementor-element-4fa58ce e-con-full e-flex e-con e-child\" data-id=\"4fa58ce\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2470\" class=\"elementor-element elementor-element-03c0694 e-flex e-con-boxed e-con e-child\" data-id=\"03c0694\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef2a769 elementor-widget elementor-widget-image-box\" data-id=\"ef2a769\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><b>Vichy<\/b> is a French cosmetics brand belonging to the L'Or\u00e9al Group, as part of its Dermatological Beauty division. Founded in 1931, Vichy takes its name from the eponymous spa town in France, renowned for its skin-friendly mineral springs. It offers a range of dermatological products dedicated to skincare, particularly for the face and body, and is committed to providing high-quality products that meet the specific needs of every skin type.  <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45de51a elementor-widget elementor-widget-image-box\" data-id=\"45de51a\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">With products developed in collaboration with dermatologists, the Vichy brand focuses on scientific research and the use of high-quality ingredients to deliver effective results for different skin needs.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1645cb8 elementor-widget elementor-widget-image\" data-id=\"1645cb8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1321\" height=\"582\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-108.jpg\" class=\"attachment-full size-full wp-image-24519\" alt=\"\" srcset=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-108.jpg 1321w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-108-300x132.jpg 300w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-108-1024x451.jpg 1024w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-108-768x338.jpg 768w\" sizes=\"(max-width: 1321px) 100vw, 1321px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2471\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2471\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <span class=\"upper-text\">THE<\/span><span class=\"lower-text\">CHALLENGE<\/span> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2471\" class=\"elementor-element elementor-element-b3471c0 e-con-full e-flex e-con e-child\" data-id=\"b3471c0\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2471\" class=\"elementor-element elementor-element-ba7871c e-flex e-con-boxed e-con e-child\" data-id=\"ba7871c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-150c5d9 elementor-widget elementor-widget-image-box\" data-id=\"150c5d9\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Vichy's ambition was to launch an international communication campaign for the launch of a product from the Capital Soleil range: <b>UV-Clear<\/b>. Specially designed to protect against the sun's rays, it is suitable for oily and acne-prone skin, without any unwanted residue.  <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7b5eb6 elementor-widget elementor-widget-image-box\" data-id=\"e7b5eb6\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">The main challenge was to create a master for the UV-Clear range, with content <b>designed for cultural adaptation<\/b>. This was then adapted locally for different markets, and extended to Vichy's Chinese campaigns. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fe094f elementor-widget elementor-widget-image-box\" data-id=\"9fe094f\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">With this in mind, Vichy called upon the Datawords group and its expert communications agency <b>87seconds<\/b>, to develop an international 360\u00b0 campaign relevant to each culture. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2472\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2472\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <span class=\"upper-text\">OUR <\/span><span class=\"lower-text\">RESPONSE<\/span> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2472\" class=\"elementor-element elementor-element-c55ecd1 e-con-full e-flex e-con e-child\" data-id=\"c55ecd1\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2472\" class=\"elementor-element elementor-element-fc4b40c e-flex e-con-boxed e-con e-child\" data-id=\"fc4b40c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adfe78e elementor-widget elementor-widget-image-box\" data-id=\"adfe78e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">The collaboration between the Datawords group and the various L'Or\u00e9al group brands including Vichy is based on a relationship of trust and a solid partnership, where our skills in creating, localizing and optimizing marketing campaigns complement the product knowledge and brand vision of the French multinational.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c14e6d elementor-widget elementor-widget-image-box\" data-id=\"6c14e6d\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Multicultural adaptation (example: the UV-Clear range)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-993a391 elementor-widget elementor-widget-image-box\" data-id=\"993a391\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">During its collaboration with the Vichy brand, Datawords implemented a creative strategy that took into account all the cultural characteristics of the target audiences. Working on the campaign theme, which focused on some consumers' fears of the effects of sunscreens on oily skin, the team sought to highlight the lightness of Vichy's UV-Clear product and its suitability for all skin types, including acne-prone skin. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a17f14 elementor-widget elementor-widget-image-box\" data-id=\"3a17f14\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">To successfully achieve this objective, 87seconds adopted an in-house approach, carrying out all stages of the project internally:<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-828dcee elementor-widget elementor-widget-image-box\" data-id=\"828dcee\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">To successfully achieve this objective, 87seconds adopted an in-house approach, carrying out all stages of the project internally:<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b650fb4 listing_li elementor-widget elementor-widget-image-box\" data-id=\"b650fb4\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><ul>\n\t<li>creative conceptualisation;<\/li>\n\t<li>cultural adaptability;<\/li>\n\t<li>video shooting with different formulas for each country;<\/li>\n\t<li>casting models for the various shoots.<\/li>\n<\/ul>\t\n\t<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53148a7 elementor-widget elementor-widget-image-box\" data-id=\"53148a7\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Thanks to our teams, the content formats were adapted and integrated into tools such as the brand's PIM (Product Information Management), DAM (Digital Asset Management) and CMS (Content Management System) so that they could be easily reused.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e089e elementor-widget elementor-widget-video\" data-id=\"f2e089e\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/868213409?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af8e0c7 elementor-widget elementor-widget-image-box\" data-id=\"af8e0c7\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Local amplification (example: the Dercos range)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7556e elementor-widget elementor-widget-image-box\" data-id=\"1e7556e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">In the case of Dercos, a hair care range from the Vichy laboratories, Datawords carried out a digital content creation project (photos, GIF tutorials, etc.) to supply the e-commerce pages of the brand's Chinese website. Taking advantage of communication assets that had already been developed for Vichy, the team was able to create local creations based on existing global elements: a decentralised approach boosted product visibility on the main Chinese platforms. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7c89c0 elementor-widget elementor-widget-image-box\" data-id=\"c7c89c0\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">This local amplification project has optimized Dercos' e-commerce performance in China and strengthened the brand's presence in the local market.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2473\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2473\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <span class=\"upper-text\">THE<\/span><span class=\"lower-text\">RESULTS<\/span> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2473\" class=\"elementor-element elementor-element-37260f5 e-flex e-con-boxed e-con e-child\" data-id=\"37260f5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2473\" class=\"elementor-element elementor-element-77dab6b e-flex e-con-boxed e-con e-child\" data-id=\"77dab6b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddf8826 elementor-widget elementor-widget-image-box\" data-id=\"ddf8826\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Datawords met the challenges of multicultural communication for Vichy, ensuring the consistency and relevance of the brand's messages across different countries and cultures. This collaboration has enabled Vichy to <b>maximise the impact of its multicultural communications campaigns<\/b>, optimise its resources and reinforce its position as a trusted brand in the beauty sector. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-085a925 elementor-widget elementor-widget-image-box\" data-id=\"085a925\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">The long-standing collaboration between the Datawords and L'Or\u00e9al groups testifies to the effectiveness of the strategies implemented. Thanks to this collaboration, we have once again succeeded in optimising the local use and reuse of the brand's communication assets. This has made it faster and easier to roll out international marketing&nbsp;campaigns for multiple products, minimising costs and ensuring a consistent experience for consumers worldwide.  <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-707ea50 gradianttext elementor-widget__width-initial elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"707ea50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80a81c0 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"80a81c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CHALLENGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3023318 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3023318\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-00a76b6\" data-id=\"00a76b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96dd294 elementor-widget elementor-widget-image-box\" data-id=\"96dd294\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Vichy's ambition was to launch an international communication campaign for the launch of a product from the Capital Soleil range: <b>UV-Clear<\/b>. Specially designed to protect against the sun's rays, it is suitable for oily and acne-prone skin, without any unwanted residue.  <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de2279e elementor-widget elementor-widget-image-box\" data-id=\"de2279e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">The main challenge was to create a master for the UV-Clear range, with content <b>designed for cultural adaptation<\/b>. This was then adapted locally for different markets, and extended to Vichy's Chinese campaigns. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd51f2c elementor-widget elementor-widget-image-box\" data-id=\"cd51f2c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">With this in mind, Vichy called upon the Datawords group and its expert communications agency <b>87seconds<\/b>, to develop an international 360\u00b0 campaign relevant to each culture. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45e0c2b elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45e0c2b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f80259a\" data-id=\"f80259a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7ee9498 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ee9498\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-77fe2de\" data-id=\"77fe2de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f7d2b2 gradianttext elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9f7d2b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OUR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c5489 elementor-widget elementor-widget-heading\" data-id=\"a2c5489\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESPONSE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7920b68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7920b68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9097089\" data-id=\"9097089\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-434e035 elementor-widget elementor-widget-image-box\" data-id=\"434e035\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">The collaboration between the Datawords group and the various L'Or\u00e9al group brands including Vichy is based on a relationship of trust and a solid partnership, where our skills in creating, localizing and optimizing marketing campaigns complement the product knowledge and brand vision of the French multinational.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bea203 listing_li elementor-widget elementor-widget-image-box\" data-id=\"0bea203\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Multicultural adaptation (example: the UV-Clear range)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d53909 elementor-widget elementor-widget-image-box\" data-id=\"4d53909\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">During its collaboration with the Vichy brand, Datawords implemented a creative strategy that took into account all the cultural characteristics of the target audiences. Working on the campaign theme, which focused on some consumers' fears of the effects of sunscreens on oily skin, the team sought to highlight the lightness of Vichy's UV-Clear product and its suitability for all skin types, including acne-prone skin. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25ec6cb elementor-widget elementor-widget-image-box\" data-id=\"25ec6cb\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">To successfully achieve this objective, 87seconds adopted an in-house approach, carrying out all stages of the project internally:<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c48ea79 listing_li elementor-widget elementor-widget-image-box\" data-id=\"c48ea79\" data-element_type=\"widget\" id=\"matg\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><ul>\n\t<li>creative conceptualisation;<\/li>\n\t<li>cultural adaptability;<\/li>\n\t<li>video shooting with different formulas for each country;<\/li>\n\t<li>casting models for the various shoots.<\/li>\n<\/ul>\t\n\t<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f27a4d4 elementor-widget elementor-widget-image-box\" data-id=\"f27a4d4\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Thanks to our teams, the content formats were adapted and integrated into tools such as the brand's PIM (Product Information Management), DAM (Digital Asset Management) and CMS (Content Management System) so that they could be easily reused.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea2200 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"6ea2200\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.listing_li ul{\n    margin-top:0px;\n}\n.listing_li li{\n    color: #070D4C;\n    font-family: \"Montserrat\", Sans-serif;\n    font-size: 24px;\n    font-weight: 400;\n    line-height: 36px;\n}\n    \n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18741a5 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18741a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31db892\" data-id=\"31db892\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dacfbba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dacfbba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-40dbd50\" data-id=\"40dbd50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b79ca4 elementor-hidden-mobile elementor-widget elementor-widget-video\" data-id=\"6b79ca4\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/868213409?autoplay=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b0ce5fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0ce5fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-980ae49\" data-id=\"980ae49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-185fe81 listing_li elementor-widget elementor-widget-image-box\" data-id=\"185fe81\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Local amplification (example: the Dercos range)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4470248 elementor-widget elementor-widget-image-box\" data-id=\"4470248\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">In the case of Dercos, a hair care range from the Vichy laboratories, Datawords carried out a digital content creation project (photos, GIF tutorials, etc.) to supply the e-commerce pages of the brand's Chinese website. Taking advantage of communication assets that had already been developed for Vichy, the team was able to create local creations based on existing global elements: a decentralised approach&nbsp;boosted product visibility on the main Chinese platforms. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1444d8c elementor-widget elementor-widget-image-box\" data-id=\"1444d8c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">This local amplification project has optimized Dercos' e-commerce performance in China and strengthened the brand's presence in the local market.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20340b9 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"20340b9\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.listing_li ul{\n    margin-top:0px;\n}\n.listing_li li{\n    color: #070D4C;\n    font-family: \"Montserrat\", Sans-serif;\n    font-size: 24px;\n    font-weight: 400;\n    line-height: 36px;\n}\n    \n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc38303 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc38303\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-523d8ed\" data-id=\"523d8ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7cc64fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cc64fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a154f51\" data-id=\"a154f51\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7217d95 elementor-widget elementor-widget-image\" data-id=\"7217d95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1934\" height=\"1746\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-7.png\" class=\"attachment-full size-full wp-image-23979\" alt=\"\" srcset=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-7.png 1934w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-7-300x271.png 300w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-7-1024x924.png 1024w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-7-768x693.png 768w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-7-1536x1387.png 1536w\" sizes=\"(max-width: 1934px) 100vw, 1934px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-39275d6\" data-id=\"39275d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-475c76f elementor-widget elementor-widget-image\" data-id=\"475c76f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1934\" height=\"1746\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-109-1.png\" class=\"attachment-full size-full wp-image-23989\" alt=\"\" srcset=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-109-1.png 1934w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-109-1-300x271.png 300w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-109-1-1024x924.png 1024w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-109-1-768x693.png 768w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-109-1-1536x1387.png 1536w\" sizes=\"(max-width: 1934px) 100vw, 1934px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76050d5 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76050d5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5071120\" data-id=\"5071120\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-75cd7ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75cd7ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b614ff2\" data-id=\"b614ff2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d19c6 gradianttext elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f7d19c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc68e97 elementor-widget elementor-widget-heading\" data-id=\"fc68e97\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9841472 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9841472\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-71ecf22\" data-id=\"71ecf22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d3b77a elementor-widget elementor-widget-image-box\" data-id=\"3d3b77a\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Datawords met the challenges of multicultural communication for Vichy, ensuring the consistency and relevance of the brand's messages across different countries and cultures. This collaboration has enabled Vichy to <b>maximise the impact of its multicultural communications campaigns<\/b>, optimise its resources and reinforce its position as a trusted brand in the beauty sector. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17532cb elementor-widget elementor-widget-image-box\" data-id=\"17532cb\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">The long-standing collaboration between the Datawords and L'Or\u00e9al groups testifies to the effectiveness of the strategies implemented. Thanks to this collaboration, we have once again succeeded in optimising the local use and reuse of the brand's communication assets. This has made it faster and easier to roll out international marketing&nbsp;campaigns for multiple products, minimising costs and ensuring a consistent experience for consumers worldwide.  <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66c591c elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"66c591c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.listing_li ul{\n    margin-top:0px;\n}\n.listing_li li{\n    color: #070D4C;\n    font-family: \"Montserrat\", Sans-serif;\n    font-size: 24px;\n    font-weight: 400;\n    line-height: 36px;\n}\n    \n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a19929 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a19929\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f33203a\" data-id=\"f33203a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aabf85e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aabf85e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ae5aaf elementor-hidden-mobile\" data-id=\"6ae5aaf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0ed7d67\" data-id=\"0ed7d67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e517d5b elementor-widget elementor-widget-heading\" data-id=\"e517d5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Share<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf6a01 social-share elementor-widget elementor-widget-shortcode\" data-id=\"2cf6a01\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"heateor_sss_sharing_container heateor_sss_horizontal_sharing\" data-heateor-ss-offset=\"0\" data-heateor-sss-href='https:\/\/datawordsold.kinsta.cloud\/en\/vichy\/'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Email\" class=\"heateor_sss_email\" href=\"https:\/\/datawordsold.kinsta.cloud\/en\/vichy\/\" onclick=\"event.preventDefault();window.open('mailto:?subject=' + decodeURIComponent('Creating%20communication%20resources%20relevant%20to%20each%20culture').replace('&', '%26') + '&body=https%3A%2F%2Fdatawordsold.kinsta.cloud%2Fen%2Fvichy%2F', '_blank')\" title=\"Email\" rel=\"noopener\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg\" style=\"background-color:#649a3f;width:35px;height:35px;border-radius:999px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box\"><svg style=\"display:block;border-radius:999px;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"-.75 -.5 36 36\"><path d=\"M 5.5 11 h 23 v 1 l -11 6 l -11 -6 v -1 m 0 2 l 11 6 l 11 -6 v 11 h -22 v -11\" stroke-width=\"1\" fill=\"#fff\"><\/path><\/svg><\/span><\/a><a aria-label=\"Linkedin\" class=\"heateor_sss_button_linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fdatawordsold.kinsta.cloud%2Fen%2Fvichy%2F\" title=\"Linkedin\" rel=\"nofollow noopener\" target=\"_blank\" 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class=\"elementor-shortcode\">    <div id=\"response\">\n        <div class=\"blog-list-wrap\">\n\t\t\t\t\t\t                <a href=\"https:\/\/datawordsold.kinsta.cloud\/en\/coty\/\" class=\"blog-list\">\n\t\t\t\t\t                    <div class=\"blog-image business-case\">\n\t\t\t\t\t\t                        <img decoding=\"async\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/BC-Coty.jpg\">\n\t\t\t\t\t\t                            <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Coty_logo-1.png\">\n\t\t\t\t\t\t\t                    <\/div>\n\t\t\t\t\t                        <ul><li value=\"business-case\">Business Case<\/li><\/ul>\n                    \n                    <div class=\"blog-desc\">\n                        \t\t\t\t\t\t<span>Boosting sales at leading e-retailers worldwide<\/span>\n                    <\/div>\n                <\/a>\n\t\t\t                <a 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class=\"blog-list\">\n\t\t\t\t\t                    <div class=\"blog-image insight\">\n\t\t\t\t\t\t                        <img decoding=\"async\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/news-organisation-pour-deployer-contnus-international.jpg\">\n\t\t\t\t\t\t                    <\/div>\n\t\t\t\t\t                        <ul><li value=\"insight\">Insight<\/li><\/ul>\n                    \n                    <div class=\"blog-desc\">\n                        \t\t\t\t\t\t<span>What model should be used to deploy your content internationally?<\/span>\n                    <\/div>\n                <\/a>\n\t\t\t                <a href=\"https:\/\/datawordsold.kinsta.cloud\/en\/datawords-accelerates-its-growth-in-america\/\" class=\"blog-list\">\n\t\t\t\t\t                    <div class=\"blog-image news\">\n\t\t\t\t\t\t                        <img decoding=\"async\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/news-DTW-accelere-sa-croissance-sur-le-continent-americain.jpg\">\n\t\t\t\t\t\t                            <img decoding=\"async\" class=\"brand-logo\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2024\/11\/LOGO-LOREAL-PRO.png\">\n\t\t\t\t\t\t\t                    <\/div>\n\t\t\t\t\t                        <ul><li value=\"news\">News<\/li><\/ul>\n                    \n                    <div class=\"blog-desc\">\n                        \t\t\t\t\t\t<span>Datawords accelerates its growth in America<\/span>\n                    <\/div>\n                <\/a>\n\t\t\t\t\t\t        <\/div>\n        <style type=\"text\/css\">\n\t    \t\/*.blog-desc h2 {\n\t\t\t    overflow: hidden;\n\t\t\t    text-overflow: ellipsis;\n\t\t\t    display: -webkit-box;\n\t\t\t    -webkit-line-clamp: 10;\n\t\t\t    -webkit-box-orient: vertical;\n\t\t\t}*\/\n\t    <\/style>\n    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11.9526 13.277 12.3431L18.9338 18L13.277 23.6569C12.8864 24.0474 12.8864 24.6805 13.277 25.0711C13.6675 25.4616 14.3007 25.4616 14.6912 25.0711L21.0551 18.7071ZM19.5654 19H20.348V17H19.5654V19Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ALL OUR LATEST NEWS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vichy launches Capital Soleil UV-Clear, a sunscreen for oily skin with an invisible finish. The challenge: culturally specific content. Datawords &#038; 87seconds devise a 360\u00b0 international campaign.<\/p>\n","protected":false},"author":1,"featured_media":26379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[975],"tags":[],"class_list":["post-27871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-case-it-ch-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawordsold.kinsta.cloud\/en\/wp-json\/wp\/v2\/posts\/27871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawordsold.kinsta.cloud\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawordsold.kinsta.cloud\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawordsold.kinsta.cloud\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/datawordsold.kinsta.cloud\/en\/wp-json\/wp\/v2\/comments?post=27871"}],"version-history":[{"count":7,"href":"https:\/\/datawordsold.kinsta.cloud\/en\/wp-json\/wp\/v2\/posts\/27871\/revisions"}],"predecessor-version":[{"id":167618,"href":"https:\/\/datawordsold.kinsta.cloud\/en\/wp-json\/wp\/v2\/posts\/27871\/revisions\/167618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawordsold.kinsta.cloud\/en\/wp-json\/wp\/v2\/media\/26379"}],"wp:attachment":[{"href":"https:\/\/datawordsold.kinsta.cloud\/en\/wp-json\/wp\/v2\/media?parent=27871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawordsold.kinsta.cloud\/en\/wp-json\/wp\/v2\/categories?post=27871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawordsold.kinsta.cloud\/en\/wp-json\/wp\/v2\/tags?post=27871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}