{"id":31786,"date":"2024-12-05T00:05:31","date_gmt":"2024-12-04T23:05:31","guid":{"rendered":"https:\/\/datawordsold.kinsta.cloud\/vichy\/"},"modified":"2025-02-04T08:19:25","modified_gmt":"2025-02-04T07:19:25","slug":"vichy","status":"publish","type":"post","link":"https:\/\/datawordsold.kinsta.cloud\/de\/vichy\/","title":{"rendered":"Erstellung von relevanten Kommunikations-Assets f\u00fcr jede Kultur"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"31786\" class=\"elementor elementor-31786 elementor-8833\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21da0f92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21da0f92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79a32782\" data-id=\"79a32782\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-288e272f breadcrubss elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"288e272f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/de\"><span style=\"color: #2d2d2d;\">Startseite<\/span><\/a> &gt; Unsere Leistungen &gt; <strong>Vichy<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f958cb6 hero-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f958cb6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fcb4c03\" data-id=\"1fcb4c03\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6848969 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6848969\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b12ad38\" data-id=\"b12ad38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46ab5f5 elementor-widget elementor-widget-image\" data-id=\"46ab5f5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1380\" height=\"510\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/vichy-3-logo-png-transparent-1.png\" class=\"attachment-full size-full wp-image-23940\" alt=\"\" srcset=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/vichy-3-logo-png-transparent-1.png 1380w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/vichy-3-logo-png-transparent-1-300x111.png 300w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/vichy-3-logo-png-transparent-1-1024x378.png 1024w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/vichy-3-logo-png-transparent-1-768x284.png 768w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25bbbef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25bbbef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c4069b\" data-id=\"1c4069b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5f7e4c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f7e4c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f0637ca\" data-id=\"f0637ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e99e81 elementor-hidden-desktop vichy-acco elementor-widget elementor-widget-n-accordion\" data-id=\"0e99e81\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1530\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1530\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> industrie <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1530\" class=\"elementor-element elementor-element-7d52da1 e-con-full e-flex e-con e-child\" data-id=\"7d52da1\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1530\" class=\"elementor-element elementor-element-0462a4e e-flex e-con-boxed e-con e-child\" data-id=\"0462a4e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1c39f9 elementor-widget elementor-widget-text-editor\" data-id=\"b1c39f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kosmetik<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1531\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1531\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Service <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1531\" class=\"elementor-element elementor-element-b278000 e-con-full e-flex e-con e-child\" data-id=\"b278000\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1531\" class=\"elementor-element elementor-element-ea3579d e-flex e-con-boxed e-con e-child\" data-id=\"ea3579d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cc14ce elementor-widget elementor-widget-text-editor\" data-id=\"2cc14ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Multikulturelle Kommunikationskampagne<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-579a23c elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image-box\" data-id=\"579a23c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">industrie<\/h3><p class=\"elementor-image-box-description\">Kosmetik<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c45143f\" data-id=\"c45143f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-225e4c2 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image-box\" data-id=\"225e4c2\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Service<\/h3><p class=\"elementor-image-box-description\">Multikulturelle Kommunikationskampagne<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ef0dd2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ef0dd2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-277a9afa\" data-id=\"277a9afa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-338d1e8f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"338d1e8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5dc01810\" data-id=\"5dc01810\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5262f16f elementor-widget elementor-widget-heading\" data-id=\"5262f16f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">ERSTELLUNG VON RELEVANTEN KOMMUNIKATIONS-ASSETS F\u00dcR JEDE KULTUR<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5075fd82 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5075fd82\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7932e7b8\" data-id=\"7932e7b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2e12cadf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e12cadf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6643457b\" data-id=\"6643457b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75531818 gradianttext elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"75531818\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EIN BISSCHEN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27ef2b35 elementor-widget elementor-widget-heading\" data-id=\"27ef2b35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GESCHICHTE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7f88d94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f88d94\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-12966003\" data-id=\"12966003\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ac14513 elementor-widget elementor-widget-image-box\" data-id=\"3ac14513\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><b>Vichy<\/b> ist eine franz\u00f6sische Kosmetikmarke, die zur Division Apothekenkosmetik der Gruppe L'Or\u00e9al geh\u00f6rt. Vichy wurde 1931 gegr\u00fcndet und ist nach der gleichnamigen Kurstadt in Frankreich benannt, die f\u00fcr ihre hautfreundlichen Mineralquellen bekannt ist. Die Marke bietet eine Reihe von dermatologischen Produkten an, die sich auf die Hautpflege konzentrieren, insbesondere f\u00fcr Gesicht und K\u00f6rper, und verpflichtet sich zur Lieferung qualitativ hochwertiger Produkte, die den spezifischen Bed\u00fcrfnissen der verschiedenen Hauttypen entsprechen.  <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ad428 elementor-widget elementor-widget-image-box\" data-id=\"54ad428\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Mit Produkten, die in Zusammenarbeit mit Dermatologen entwickelt wurden, legt die Marke Vichy den Schwerpunkt auf wissenschaftliche Forschung und die Verwendung von hochwertigen Inhaltsstoffen, um effiziente Ergebnisse f\u00fcr verschiedene Hautbed\u00fcrfnisse zu erzielen.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ac283e elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ac283e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c500c26\" data-id=\"c500c26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-24bbca9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24bbca9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c55b6fb\" data-id=\"c55b6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ea5487 elementor-widget elementor-widget-image\" data-id=\"3ea5487\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1321\" height=\"582\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-108.jpg\" class=\"attachment-full size-full wp-image-24520\" alt=\"\" srcset=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-108.jpg 1321w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-108-300x132.jpg 300w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-108-1024x451.jpg 1024w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-108-768x338.jpg 768w\" sizes=\"(max-width: 1321px) 100vw, 1321px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98ad373 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98ad373\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7187de3\" data-id=\"7187de3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-072e05d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"072e05d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f0eb030\" data-id=\"f0eb030\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec2c291 gradianttext wrap-toggle new-wrap elementor-hidden-desktop elementor-widget elementor-widget-n-accordion\" data-id=\"ec2c291\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2470\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2470\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <span class=\"upper-text\">EIN BISSCHEN <\/span><span class=\"lower-text\">GESCHICHTE<\/span> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2470\" class=\"elementor-element elementor-element-4fa58ce e-con-full e-flex e-con e-child\" data-id=\"4fa58ce\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2470\" class=\"elementor-element elementor-element-03c0694 e-flex e-con-boxed e-con e-child\" data-id=\"03c0694\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef2a769 elementor-widget elementor-widget-image-box\" data-id=\"ef2a769\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><b>Vichy<\/b> ist eine franz\u00f6sische Kosmetikmarke, die zur Division Apothekenkosmetik der Gruppe L'Or\u00e9al geh\u00f6rt. Vichy wurde 1931 gegr\u00fcndet und ist nach der gleichnamigen Kurstadt in Frankreich benannt, die f\u00fcr ihre hautfreundlichen Mineralquellen bekannt ist. Die Marke bietet eine Reihe von dermatologischen Produkten an, die sich auf die Hautpflege konzentrieren, insbesondere f\u00fcr Gesicht und K\u00f6rper, und verpflichtet sich zur Lieferung qualitativ hochwertiger Produkte, die den spezifischen Bed\u00fcrfnissen der verschiedenen Hauttypen entsprechen.  <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45de51a elementor-widget elementor-widget-image-box\" data-id=\"45de51a\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Mit Produkten, die in Zusammenarbeit mit Dermatologen entwickelt wurden, legt die Marke Vichy den Schwerpunkt auf wissenschaftliche Forschung und die Verwendung von hochwertigen Inhaltsstoffen, um effiziente Ergebnisse f\u00fcr verschiedene Hautbed\u00fcrfnisse zu erzielen.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1645cb8 elementor-widget elementor-widget-image\" data-id=\"1645cb8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1321\" height=\"582\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-108.jpg\" class=\"attachment-full size-full wp-image-24520\" alt=\"\" srcset=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-108.jpg 1321w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-108-300x132.jpg 300w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-108-1024x451.jpg 1024w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Rectangle-108-768x338.jpg 768w\" sizes=\"(max-width: 1321px) 100vw, 1321px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2471\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2471\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <span class=\"upper-text\">DIE<\/span><span class=\"lower-text\">ZIEL<\/span> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2471\" class=\"elementor-element elementor-element-b3471c0 e-con-full e-flex e-con e-child\" data-id=\"b3471c0\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2471\" class=\"elementor-element elementor-element-ba7871c e-flex e-con-boxed e-con e-child\" data-id=\"ba7871c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-150c5d9 elementor-widget elementor-widget-image-box\" data-id=\"150c5d9\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Vichy hatte sich zum Ziel gesetzt, eine internationale Kommunikationskampagne f\u00fcr die Produkteinf\u00fchrung der Serie Capital Soleil zu starten: <b>UV-Clear<\/b>. Es handelt sich um eine Pflege, die speziell zum Schutz vor Sonneneinstrahlung entwickelt wurde, f\u00fcr fettige und zu Akne neigende Haut geeignet ist und keine unerw\u00fcnschten R\u00fcckst\u00e4nde hinterl\u00e4sst.  <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7b5eb6 elementor-widget elementor-widget-image-box\" data-id=\"e7b5eb6\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Die Hauptherausforderung bestand darin, einen Master (Hauptinhalt) f\u00fcr die Reihe UV-Clear mit einem <b>kulturell anpassbaren<\/b> Konzept zu erstellen. Dieser sollte dann lokal f\u00fcr verschiedene M\u00e4rkte bearbeitet und f\u00fcr die chinesischen Kampagnen der Marke Vichy erweitert werden. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fe094f elementor-widget elementor-widget-image-box\" data-id=\"9fe094f\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">In diesem Sinne wandte sich Vichy an die Gruppe Datawords und ihre Kommunikationsagentur <b>87seconds<\/b>, um eine internationale und f\u00fcr jede einzelne Kultur relevante 360\u00b0-Kampagne zu entwickeln. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2472\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2472\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <span class=\"upper-text\">UNSERE<\/span><span class=\"lower-text\">L\u00d6SUNG<\/span> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2472\" class=\"elementor-element elementor-element-c55ecd1 e-con-full e-flex e-con e-child\" data-id=\"c55ecd1\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2472\" class=\"elementor-element elementor-element-fc4b40c e-flex e-con-boxed e-con e-child\" data-id=\"fc4b40c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adfe78e elementor-widget elementor-widget-image-box\" data-id=\"adfe78e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Die Zusammenarbeit zwischen Datawords und den verschiedenen Marken der Gruppe L'Or\u00e9al wie Vichy basiert auf einer vertrauensvollen Beziehung und einer starken Partnerschaft, in der unsere Kompetenzen in der Erstellung, Lokalisierung und Optimierung von Marketingkampagnen die Produktkenntnisse und die Markenvision des franz\u00f6sischen multinationalen Unternehmens erg\u00e4nzen.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c14e6d elementor-widget elementor-widget-image-box\" data-id=\"6c14e6d\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Multikulturelle Anpassung (Beispiel: die Serie UV-Clear)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-993a391 elementor-widget elementor-widget-image-box\" data-id=\"993a391\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Bei der Zusammenarbeit mit der Marke Vichy entwickelte Datawords eine kreative Strategie, die alle kulturellen Merkmale des Zielpublikums ber\u00fccksichtigte. Bei der Arbeit am Thema der Kampagne, das sich auf die Angst einiger Verbraucher vor den Auswirkungen von Sonnencremes auf fettige Haut konzentrierte, versuchte das Team, die Leichtigkeit des Produkts von Vichy und seine Eignung f\u00fcr alle Hauttypen, einschlie\u00dflich zu Akne neigende Haut, hervorzuheben. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a17f14 elementor-widget elementor-widget-image-box\" data-id=\"3a17f14\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Um diese Aufgabe zu erf\u00fcllen, w\u00e4hlte 87seconds einen \u201eIn-House\u201c-Ansatz und f\u00fchrte alle Phasen des Projekts intern durch:<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-828dcee elementor-widget elementor-widget-image-box\" data-id=\"828dcee\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Um diese Aufgabe zu erf\u00fcllen, w\u00e4hlte 87seconds einen \u201eIn-House\u201c-Ansatz und f\u00fchrte alle Phasen des Projekts intern durch:<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b650fb4 listing_li elementor-widget elementor-widget-image-box\" data-id=\"b650fb4\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><ul>\n\t<li>die kreative Konzeptualisierung,<\/li>\n\t<li>die kulturelle Anpassungsf\u00e4higkeit,<\/li>\n\t<li>die Dreharbeiten mit verschiedenen Formeln f\u00fcr jedes Land,<\/li>\n\t<li>das Casting der Models f\u00fcr die verschiedenen Dreharbeiten.<\/li>\n<\/ul>\t\n\t<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53148a7 elementor-widget elementor-widget-image-box\" data-id=\"53148a7\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Dank unserer Teams wurden die Formate der Inhalte angepasst und sinnvoll in Tools der Marke wie PIM (Product Information Management), DAM (Digital Asset Management) und CMS (Content Management System) integriert, so dass sie sp\u00e4ter leicht wiederverwendet werden k\u00f6nnen.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e089e elementor-widget elementor-widget-video\" data-id=\"f2e089e\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/868213409?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af8e0c7 elementor-widget elementor-widget-image-box\" data-id=\"af8e0c7\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Lokale Verst\u00e4rkung (Beispiel: die Reihe Dercos)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7556e elementor-widget elementor-widget-image-box\" data-id=\"1e7556e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Im Fall von Dercos, einer Haarpflegeserie von Vichy, f\u00fchrte Datawords ein Projekt zur Erstellung von digitalen Inhalten (Fotos, Tutorials in Form von GIFs usw.) f\u00fcr die E-Commerce-Seiten der chinesischen Website der Marke durch. Das Team nutzte die bereits f\u00fcr Vichy entwickelten Kommunikationsmittel und konnte die lokalen Kreationen auf der Grundlage der weltweit vorhandenen Elemente erstellen: Ein dezentralisierter Ansatz erm\u00f6glichte dabei eine Erh\u00f6hung der Sichtbarkeit der Produkte auf den wichtigsten chinesischen Plattformen. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7c89c0 elementor-widget elementor-widget-image-box\" data-id=\"c7c89c0\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Dieses Projekt zur lokalen Verst\u00e4rkung machte eine Optimierung der E-Commerce-Performance von Dercos in China und eine st\u00e4rkere Pr\u00e4senz der Marke auf dem lokalen Markt m\u00f6glich.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2473\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2473\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <span class=\"upper-text\">DIE<\/span><span class=\"lower-text\">ERGEBNISSE<\/span> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2473\" class=\"elementor-element elementor-element-37260f5 e-flex e-con-boxed e-con e-child\" data-id=\"37260f5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2473\" class=\"elementor-element elementor-element-77dab6b e-flex e-con-boxed e-con e-child\" data-id=\"77dab6b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddf8826 elementor-widget elementor-widget-image-box\" data-id=\"ddf8826\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Datawords hat die Herausforderungen der multikulturellen Kommunikation f\u00fcr Vichy gemeistert und dabei die Koh\u00e4renz und Relevanz der Markenbotschaften \u00fcber verschiedene L\u00e4nder und Kulturen hinweg sichergestellt. Diese Zusammenarbeit hat der Maison Vichy erm\u00f6glicht, die Wirkung ihrer <b>multikulturellen Kommunikationskampagnen zu maximieren<\/b>, ihrer Ressourcen zu optimieren und die eigene Position als vertrauensw\u00fcrdige Marke im Bereich der Beauty-Produkte zu st\u00e4rken. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-085a925 elementor-widget elementor-widget-image-box\" data-id=\"085a925\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Die langj\u00e4hrige Zusammenarbeit zwischen Datawords und L'Or\u00e9al ist ein Beweis f\u00fcr die Wirksamkeit der eingesetzten Strategien. Durch diese Zusammenarbeit ist es uns erneut gelungen, die lokale Nutzung und Wiederverwendung der markeneigenen Kommunikationsmittel zu optimieren. Dadurch konnten internationale Marketingkampagnen f\u00fcr mehrere&nbsp;Produkte schneller und einfacher umgesetzt, die Kosten zu minimiert und ein einheitliches weltweites Verbrauchererlebnis gew\u00e4hrleistet werden.  <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-707ea50 gradianttext elementor-widget__width-initial elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"707ea50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DIE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80a81c0 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"80a81c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ZIEL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3023318 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3023318\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-00a76b6\" data-id=\"00a76b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96dd294 elementor-widget elementor-widget-image-box\" data-id=\"96dd294\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Vichy hatte sich zum Ziel gesetzt, eine internationale Kommunikationskampagne f\u00fcr die Produkteinf\u00fchrung der Serie Capital Soleil zu starten: <b>UV-Clear<\/b>. Es handelt sich um eine Pflege, die speziell zum Schutz vor Sonneneinstrahlung entwickelt wurde, f\u00fcr fettige und zu Akne neigende Haut geeignet ist und keine unerw\u00fcnschten R\u00fcckst\u00e4nde hinterl\u00e4sst.  <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de2279e elementor-widget elementor-widget-image-box\" data-id=\"de2279e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Die Hauptherausforderung bestand darin, einen Master (Hauptinhalt) f\u00fcr die Reihe UV-Clear mit einem <b>kulturell anpassbaren Konzept zu erstellen<\/b>. Dieser sollte dann lokal f\u00fcr verschiedene M\u00e4rkte bearbeitet und f\u00fcr die chinesischen Kampagnen der Marke Vichy erweitert werden. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd51f2c elementor-widget elementor-widget-image-box\" data-id=\"cd51f2c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">In diesem Sinne wandte sich Vichy an die Gruppe Datawords und ihre Kommunikationsagentur <b>87seconds<\/b>, um eine internationale und f\u00fcr jede einzelne Kultur relevante 360\u00b0-Kampagne zu entwickeln. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45e0c2b elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45e0c2b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f80259a\" data-id=\"f80259a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7ee9498 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ee9498\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-77fe2de\" data-id=\"77fe2de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f7d2b2 gradianttext elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9f7d2b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UNSERE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c5489 elementor-widget elementor-widget-heading\" data-id=\"a2c5489\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u00d6SUNG<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7920b68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7920b68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9097089\" data-id=\"9097089\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-434e035 elementor-widget elementor-widget-image-box\" data-id=\"434e035\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Die Zusammenarbeit zwischen Datawords und den verschiedenen Marken der Gruppe L'Or\u00e9al wie Vichy basiert auf einer vertrauensvollen Beziehung und einer starken Partnerschaft, in der unsere Kompetenzen in der Erstellung, Lokalisierung und Optimierung von Marketingkampagnen die Produktkenntnisse und die Markenvision des franz\u00f6sischen multinationalen Unternehmens erg\u00e4nzen.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bea203 listing_li elementor-widget elementor-widget-image-box\" data-id=\"0bea203\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Multikulturelle Anpassung (Beispiel: die Serie UV-Clear)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d53909 elementor-widget elementor-widget-image-box\" data-id=\"4d53909\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Bei der Zusammenarbeit mit der Marke Vichy entwickelte Datawords eine kreative Strategie, die alle kulturellen Merkmale des Zielpublikums ber\u00fccksichtigte. Bei der Arbeit am Thema der Kampagne, das sich auf die Angst einiger Verbraucher vor den Auswirkungen von Sonnencremes auf fettige Haut konzentrierte, versuchte das Team, die Leichtigkeit des Produkts von Vichy und seine Eignung f\u00fcr alle Hauttypen, einschlie\u00dflich zu Akne neigende Haut, hervorzuheben. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25ec6cb elementor-widget elementor-widget-image-box\" data-id=\"25ec6cb\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Um diese Aufgabe zu erf\u00fcllen, w\u00e4hlte 87seconds einen \u201eIn-House\u201c-Ansatz und f\u00fchrte alle Phasen des Projekts intern durch:<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c48ea79 listing_li elementor-widget elementor-widget-image-box\" data-id=\"c48ea79\" data-element_type=\"widget\" id=\"matg\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><ul>\n\t<li>die kreative Konzeptualisierung,<\/li>\n\t<li>die kulturelle Anpassungsf\u00e4higkeit,<\/li>\n\t<li>die Dreharbeiten mit verschiedenen Formeln f\u00fcr jedes Land,<\/li>\n\t<li>das Casting der Models f\u00fcr die verschiedenen Dreharbeiten.<\/li>\n<\/ul>\t\n\t<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f27a4d4 elementor-widget elementor-widget-image-box\" data-id=\"f27a4d4\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Dank unserer Teams wurden die Formate der Inhalte angepasst und sinnvoll in Tools der Marke wie PIM (Product Information Management), DAM (Digital Asset Management) und CMS (Content Management System) integriert, so dass sie sp\u00e4ter leicht wiederverwendet werden k\u00f6nnen.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea2200 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"6ea2200\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.listing_li ul{\n    margin-top:0px;\n}\n.listing_li li{\n    color: #070D4C;\n    font-family: \"Montserrat\", Sans-serif;\n    font-size: 24px;\n    font-weight: 400;\n    line-height: 36px;\n}\n    \n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18741a5 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18741a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31db892\" data-id=\"31db892\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dacfbba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dacfbba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-40dbd50\" data-id=\"40dbd50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b79ca4 elementor-hidden-mobile elementor-widget elementor-widget-video\" data-id=\"6b79ca4\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/868213409?autoplay=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b0ce5fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0ce5fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-980ae49\" data-id=\"980ae49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-185fe81 listing_li elementor-widget elementor-widget-image-box\" data-id=\"185fe81\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Lokale Verst\u00e4rkung (Beispiel: die Reihe Dercos)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4470248 elementor-widget elementor-widget-image-box\" data-id=\"4470248\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Im Fall von Dercos, einer Haarpflegeserie von Vichy, f\u00fchrte Datawords ein Projekt zur Erstellung von digitalen Inhalten (Fotos, Tutorials in Form von GIFs usw.) f\u00fcr die E-Commerce-Seiten der chinesischen Website der Marke durch. Das Team nutzte die bereits f\u00fcr Vichy entwickelten Kommunikationsmittel und konnte die lokalen Kreationen auf der Grundlage der weltweit vorhandenen Elemente erstellen: Ein dezentralisierter Ansatz erm\u00f6glichte dabei eine Erh\u00f6hung der Sichtbarkeit der&nbsp;Produkte auf den wichtigsten chinesischen Plattformen. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1444d8c elementor-widget elementor-widget-image-box\" data-id=\"1444d8c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Dieses Projekt zur lokalen Verst\u00e4rkung machte eine Optimierung der E-Commerce-Performance von Dercos in China und eine st\u00e4rkere Pr\u00e4senz der Marke auf dem lokalen Markt m\u00f6glich.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20340b9 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"20340b9\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.listing_li ul{\n    margin-top:0px;\n}\n.listing_li li{\n    color: #070D4C;\n    font-family: \"Montserrat\", Sans-serif;\n    font-size: 24px;\n    font-weight: 400;\n    line-height: 36px;\n}\n    \n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc38303 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc38303\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-523d8ed\" data-id=\"523d8ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7cc64fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cc64fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a154f51\" data-id=\"a154f51\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7217d95 elementor-widget elementor-widget-image\" data-id=\"7217d95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1934\" height=\"1746\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-7.png\" class=\"attachment-full size-full wp-image-23980\" alt=\"\" srcset=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-7.png 1934w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-7-300x271.png 300w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-7-1024x924.png 1024w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-7-768x693.png 768w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-108-7-1536x1387.png 1536w\" sizes=\"(max-width: 1934px) 100vw, 1934px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-39275d6\" data-id=\"39275d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-475c76f elementor-widget elementor-widget-image\" data-id=\"475c76f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1934\" height=\"1746\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-109-1.png\" class=\"attachment-full size-full wp-image-23990\" alt=\"\" srcset=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-109-1.png 1934w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-109-1-300x271.png 300w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-109-1-1024x924.png 1024w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-109-1-768x693.png 768w, https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Rectangle-109-1-1536x1387.png 1536w\" sizes=\"(max-width: 1934px) 100vw, 1934px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76050d5 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76050d5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5071120\" data-id=\"5071120\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-75cd7ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75cd7ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b614ff2\" data-id=\"b614ff2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d19c6 gradianttext elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f7d19c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DIE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc68e97 elementor-widget elementor-widget-heading\" data-id=\"fc68e97\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ERGEBNISSE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9841472 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9841472\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-71ecf22\" data-id=\"71ecf22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d3b77a elementor-widget elementor-widget-image-box\" data-id=\"3d3b77a\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Datawords hat die Herausforderungen der multikulturellen Kommunikation f\u00fcr Vichy gemeistert und dabei die Koh\u00e4renz und Relevanz der Markenbotschaften \u00fcber verschiedene L\u00e4nder und Kulturen hinweg sichergestellt. Diese Zusammenarbeit hat der Maison Vichy erm\u00f6glicht, die Wirkung ihrer <b>multikulturellen Kommunikationskampagnen zu maximieren<\/b>, ihrer Ressourcen zu optimieren und die eigene Position als vertrauensw\u00fcrdige Marke im Bereich der Beauty-Produkte zu st\u00e4rken. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17532cb elementor-widget elementor-widget-image-box\" data-id=\"17532cb\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Die langj\u00e4hrige Zusammenarbeit zwischen Datawords und L'Or\u00e9al ist ein Beweis f\u00fcr die Wirksamkeit der eingesetzten Strategien. Durch diese Zusammenarbeit ist es uns erneut gelungen, die lokale Nutzung und Wiederverwendung der markeneigenen Kommunikationsmittel zu optimieren. Dadurch konnten internationale Marketingkampagnen f\u00fcr mehrere&nbsp;Produkte schneller und einfacher umgesetzt, die Kosten zu minimiert und ein einheitliches weltweites Verbrauchererlebnis gew\u00e4hrleistet werden.  <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66c591c elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"66c591c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.listing_li ul{\n    margin-top:0px;\n}\n.listing_li li{\n    color: #070D4C;\n    font-family: \"Montserrat\", Sans-serif;\n    font-size: 24px;\n    font-weight: 400;\n    line-height: 36px;\n}\n    \n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a19929 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a19929\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f33203a\" data-id=\"f33203a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aabf85e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aabf85e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ae5aaf elementor-hidden-mobile\" data-id=\"6ae5aaf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0ed7d67\" data-id=\"0ed7d67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e517d5b elementor-widget elementor-widget-heading\" data-id=\"e517d5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Teilen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf6a01 social-share elementor-widget elementor-widget-shortcode\" data-id=\"2cf6a01\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"heateor_sss_sharing_container heateor_sss_horizontal_sharing\" data-heateor-ss-offset=\"0\" data-heateor-sss-href='https:\/\/datawordsold.kinsta.cloud\/de\/vichy\/'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Email\" class=\"heateor_sss_email\" href=\"https:\/\/datawordsold.kinsta.cloud\/de\/vichy\/\" onclick=\"event.preventDefault();window.open('mailto:?subject=' + decodeURIComponent('Erstellung%20von%20relevanten%20Kommunikations-Assets%20f%C3%BCr%20jede%20Kultur').replace('&', '%26') + '&body=https%3A%2F%2Fdatawordsold.kinsta.cloud%2Fde%2Fvichy%2F', '_blank')\" title=\"Email\" 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class=\"blog-list\">\n\t\t\t\t\t                    <div class=\"blog-image news\">\n\t\t\t\t\t\t                        <img decoding=\"async\" src=\"https:\/\/datawordsold.kinsta.cloud\/wp-content\/uploads\/2023\/08\/news-DTW-accelere-sa-croissance-sur-le-continent-americain.jpg\">\n\t\t\t\t\t\t                    <\/div>\n\t\t\t\t\t                        <ul><li value=\"news\">News<\/li><\/ul>\n                    \n                    <div class=\"blog-desc\">\n                        \t\t\t\t\t\t<span>Datawords beschleunigt das eigene Wachstum in Amerika<\/span>\n                    <\/div>\n                <\/a>\n\t\t\t\t\t\t        <\/div>\n        <style type=\"text\/css\">\n\t    \t\/*.blog-desc h2 {\n\t\t\t    overflow: hidden;\n\t\t\t    text-overflow: ellipsis;\n\t\t\t    display: -webkit-box;\n\t\t\t    -webkit-line-clamp: 10;\n\t\t\t    -webkit-box-orient: vertical;\n\t\t\t}*\/\n\t    <\/style>\n    <\/div>\n\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6941142 elementor-align-right arobtn elementor-widget elementor-widget-button\" data-id=\"6941142\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/datawordsold.kinsta.cloud\/de\/unsere-neuigkeiten\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"36\" height=\"36\" viewBox=\"0 0 36 36\" fill=\"none\"><rect width=\"36\" height=\"36\" rx=\"5\" fill=\"#070D4C\"><\/rect><path d=\"M21.0551 18.7071C21.4457 18.3166 21.4457 17.6834 21.0551 17.2929L14.6912 10.9289C14.3007 10.5384 13.6675 10.5384 13.277 10.9289C12.8864 11.3195 12.8864 11.9526 13.277 12.3431L18.9338 18L13.277 23.6569C12.8864 24.0474 12.8864 24.6805 13.277 25.0711C13.6675 25.4616 14.3007 25.4616 14.6912 25.0711L21.0551 18.7071ZM19.5654 19H20.348V17H19.5654V19Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ALLE NACHRICHTEN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vichy est une marque fran\u00e7aise de cosm\u00e9tiques appartenant au Groupe L&#8217;Or\u00e9al, int\u00e9gr\u00e9e \u00e0 sa division Beaut\u00e9 Dermatologique. Fond\u00e9e en 1931, Vichy tire son nom de la ville thermale \u00e9ponyme en France, r\u00e9put\u00e9e pour ses sources min\u00e9rales b\u00e9n\u00e9fiques pour la peau. Elle propose une gamme de produits dermatologiques ax\u00e9s sur les soins de la peau, notamment pour le visage et le corps, et s&#8217;engage \u00e0 fournir des produits de haute qualit\u00e9 qui r\u00e9pondent aux besoins sp\u00e9cifiques de chaque type de peau.<\/p>\n","protected":false},"author":1,"featured_media":26380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[844],"tags":[],"class_list":["post-31786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-case-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/datawordsold.kinsta.cloud\/de\/wp-json\/wp\/v2\/posts\/31786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datawordsold.kinsta.cloud\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datawordsold.kinsta.cloud\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datawordsold.kinsta.cloud\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/datawordsold.kinsta.cloud\/de\/wp-json\/wp\/v2\/comments?post=31786"}],"version-history":[{"count":1,"href":"https:\/\/datawordsold.kinsta.cloud\/de\/wp-json\/wp\/v2\/posts\/31786\/revisions"}],"predecessor-version":[{"id":162615,"href":"https:\/\/datawordsold.kinsta.cloud\/de\/wp-json\/wp\/v2\/posts\/31786\/revisions\/162615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datawordsold.kinsta.cloud\/de\/wp-json\/wp\/v2\/media\/26380"}],"wp:attachment":[{"href":"https:\/\/datawordsold.kinsta.cloud\/de\/wp-json\/wp\/v2\/media?parent=31786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datawordsold.kinsta.cloud\/de\/wp-json\/wp\/v2\/categories?post=31786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datawordsold.kinsta.cloud\/de\/wp-json\/wp\/v2\/tags?post=31786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}